1、標(biāo)準(zhǔn)型開頭
標(biāo)準(zhǔn)型的MBA Essay開頭涵蓋了以下幾方面內(nèi)容：人物，事件，時(shí)間，地點(diǎn)，原因和形式。這種寫法很像新聞寫作中的六個W，它使讀者對于文章即將涉及哪些內(nèi)容有一個清晰的印象。其中最標(biāo)準(zhǔn)的就是概括性的開頭，而最普通的概括性開頭往往就是重復(fù)一遍問題： "While I have had many opportunities to serve in the capacity of a leader in both my personal and professional lives, there are two occasions that I feel clearly demonstrate my managerial potential." "There are two individuals who have deeply shaped my professional thinking." "My most important cross-cultural experience is related to the fifteen months I spent in Thailand as a teacher of Economics and Business in a Cambodian refugee camp."
2、驚奇型開頭
這種開頭意在使讀者大吃一驚，從而引發(fā)Essay閱讀者他們的閱讀興趣。如："Recently, I was trapped on a ledge more than 300 feet above the ground when an unexpected snow storm hit while I was rock climbing." "During my senior year in college, my father was diagnosed with terminal skin cancer."
3、動作型開頭
動作型開頭則一開始就把MBA ESSAY的讀者帶入某一行為之中，它尤其適合需要節(jié)省空間的短文章以及用故事作為開頭的敘述型/描述型文章。如："I carried the puck up the left wing and couldn't find a team-mate as I reached the offensive zone."