去美國康奈爾大學讀書是不錯的選擇，很多人會選擇市場營銷專業(yè)就讀，那么康奈爾大學的市場營銷專業(yè)到底怎么樣呢？跟著出國留學網(wǎng)來看看吧!歡迎閱讀。
美國康奈爾大學市場營銷專業(yè)解析
在出國留學申請大軍中，有很大一部分人申請的是金融、會計等商科類專業(yè)，然而在商科中，除了會計，金融專業(yè)外，還有一個越來越吃香的專業(yè)，那就是市場營銷。
美國是現(xiàn)代市場營銷學的發(fā)源地，開設此專業(yè)的院校資源是非常豐富的。任意打開一所綜合性大學圖書館的圖書目錄數(shù)據(jù)庫，在市場營銷主題下都能找到很多與營銷有關的書籍和雜志。美國大學每年編的碩士、博士論文摘要，都有市場營銷選項。
Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems. Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations. Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.
營銷常常要需要經濟學分析和行為理論、心理學、社會學、運籌學和其他的問題。
康奈爾營銷PHD潛在的研究領域是利用建模和分析消費者行為從而研究市場組織的決策過程。該校老師和學生的從兩個不同的角度的營銷方式來進行研究：心理、行為取向和定量、實證。
目前攻讀市場營銷PHD一共有10名學生。
學生和老師多次在喬治亞州立大學、ASU、普度、莫納什等眾多院校發(fā)表過論文以及從事相關職業(yè)。
Recent marketing dissertations and places of first employment：最近發(fā)表的相應的論文
“Essays on Mergers and Acquisitions and Innovation,”Yu Yu, Georgia State University
“Thesis and Essays on Time Varying Consumer Preferences,” Sungho Park, Arizona State University
“The Effect of Novelty on Subsequent Choice and Preferences,” Guergana P. Spassova, Monash University
“Models of Competition in the U.S. Motion Picture Industry,” Anirban Mukherjee, Singapore Management University
“Essays on Pharmaceutical Marketing,”Qiang Liu, Purdue University
“Empirical Modesl for Assessing the Role of Brand Equity in Market Performance and Brand Bundling,”Benjamin Kartono, Nanyang Technical University
“Thesis and Essays on New Product Preannouncements：Firms' Timing Decisions and Prediction of Individual Adoption Behavior,”Meng Su, Peking University
“Essays on Structural Analysis of Retail Competition using Classical and Bayesian Estimation Techniques,” Sriram Venkataraman, Emory University
“Happiness Increases Thoughts and Behavior Reflecting Fairness,”Aparna Labroo, University of Chicago Graduate School of Business
“Role of Reference Points in Consumer Choice and Product Design：Bayesian Methods and Empirical Tests,” Natasha Zhang Foutz, Univesity of Maryland
PhD 申請簡要要求：
·Stipend amount：$34,000 津貼是34000美金
·Full tuition waiver 所有費用減免
·Inclusion in the university's health plan at no charge 免費的健康保險
·Degree conferred is a Doctor of Philosophy in the field of Management, granted by Cornell University 學位授予
Application and Supplemental material deadline is December 15, 2015.截止日期是12月15日之前要把所有申請和補充材料送到學校。
To submit a complete application申請清單：
Complete the online application form 完整的在線申請
Submit two letters of recommendation 2封推薦信
Submit a copy of your transcripts from each institution attended 成績單
GRE - use school code 2098
GMAT - use school code 5811
TOEFL 托福要求：
Writing 20
Listening 15
Reading 20
Speaking 22
The Graduate School requires an overall band score of a 7.0 or higher on the IELTS. 雅思7.0
Please have TOEFL scores sent to the Cornell Graduate School using school code 2098. 送分代碼2098