地道英語口語學習:Mission Statement 目標宣言

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地道英語口語學習:Mission Statement 目標宣言
    Helen: This is Real English from BBC Learning English. I’m Helen.
    Zoe: Hello,我是劉佳。
    Helen: Today we’re going to look at words and phrases that have recently become part of the English language.
    Zoe: 在今天的地道英語中,我們來學一些時下英語中最流行的新詞和習慣表達。
    Helen: Stay up to date with new words and expressions that enter English with real English.
    Zoe: Helen, 我們今天要學的新詞是?
    Helen: Today’s new expression is ‘mission statement’.
    Zoe: Mission statement. 給我們來解釋解釋吧,Helen.
    Helen: Well, ‘mission statement’ means the official statement of a company’s aims, what they intend to do.
    Zoe: 哦,我明白了。Mission statement 意思是 一個公司制定自己的目標或者意圖。能給我們舉個例子嗎?Helen
    Helen: Of course. A health insurance company might say ‘ we aim to provide quality medical care for a good price’ or something like that.
    Zoe: 對于這個例子,好的醫(yī)藥服務就是健康保險公司的mission statement.
    Helen: That’s right.
    Insert
    A: I still think we should raise the price of our new computers.
    B: I don’t think we should. It would be against our mission statement, remember? ‘We will provide the best PCs for the lowest price.’
    Zoe: So what’s our mission statement, Helen?
    Helen: You already mentioned it at the beginning.
    Zoe: Did I?
    Helen: Yes. Remember, you said ‘In Real English we’ll learn words, phrases and expressions that are new to the English language.’ That’s our mission statement!
    Zoe: 哦,這個mission statement就是告訴大家,一件事情的預期目標是什么。
    Helen: Yes, the intention of your company. It’s like if someone says ‘Why are you doing this radio show?’ Our mission statement is the answer to that question.
    Zoe: Now I see.
    Helen: That’s good! If you understand, then that means our mission has been successful! Anyway, let’s recap – mission statement –
    Zoe: 就是指預期目標。Well, it looks like we have to finish there.
    Helen: Yes, we have to go. You’ve been listening to Real English from BBC Learning English. Join us again soon for more up-to-the-minute Real English. Bye.
    Zoe: See you next time.