買賣過(guò)招第一回 Buy and Sell
Dan Smith是一位美國(guó)的健身用品經(jīng)銷商，此次是Robert第一回與他交手。就在短短幾分鐘的交談中，Robert即感到這位大漢粗獷的外表下，藏有狡黠如脫兔的心思－－他肯定是名沙場(chǎng)老將，自己絕不可掉以輕心。雙方第一回過(guò)招如下：
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英文正文
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Dan: I'd like to get the ball rolling by talking about prices.
Robert: Shoot. I'd be happy to answer any questions you may have.
Dan: Your products are very good. But I'm a little worried about the prices you're asking.
Robert: You think we should be asking for more?
Dan: That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.
Robert: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers.
Dan: Please, Robert, call me Dan. Well, if we promise future business -- volume sales that will slash your costs for making the Exec-U-Ciser, right?
Robert: Yes, but it's hard to see how you can place such large orders. How could you turn over so many? We'd need a guarantee of future business, not just a promise.
Dan: We said we wanted 1000 pieces over a six month period. What if we place orders for twelve months, with a guarantee?
Robert: If you can guarantee that on paper, I think we can discuss this further.
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中文翻譯
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D: 我想就從價(jià)錢方面開始談吧！
R: 洗耳恭聽！我很樂(lè)意答復(fù)任何問(wèn)題。
D: 貴公司的產(chǎn)品很出色；但你們開的價(jià)碼，讓我覺得有點(diǎn)困難。
R: 你是覺得我們應(yīng)該把價(jià)錢開高一點(diǎn)啰？
D: 我不是這個(gè)意思。我知道你們投入很高的開發(fā)費(fèi)用，但是，我想要七五折。
R: Smith先生，這個(gè)折扣似乎多了點(diǎn)。這樣的價(jià)格，我們公司怎么能有利潤(rùn)可賺！
D: Robert，請(qǐng)叫我Dan好了。這樣吧！若我們答應(yīng)以后繼續(xù)合作，而且是大筆的生意，就可以使你們大幅降低‘健你樂(lè)’的制造成本，對(duì)不？
R: 嗯！不過(guò)，我看不出您怎能下這么大筆的訂單?!貴公司如何銷售這么多的貨呢？我們要的可是保證，而不是隨口答應(yīng)就算數(shù)的哦！
D: 我們本來(lái)說(shuō)半年內(nèi)訂貨1000件。如果現(xiàn)在我們保證一年內(nèi)都會(huì)跟你們訂貨，你意下如何？
R: 如果你們能以書面保證，我想我們可以再談。
Dan Smith是一位美國(guó)的健身用品經(jīng)銷商，此次是Robert第一回與他交手。就在短短幾分鐘的交談中，Robert即感到這位大漢粗獷的外表下，藏有狡黠如脫兔的心思－－他肯定是名沙場(chǎng)老將，自己絕不可掉以輕心。雙方第一回過(guò)招如下：
--------------------------------------------------------------------------------
英文正文
--------------------------------------------------------------------------------
Dan: I'd like to get the ball rolling by talking about prices.
Robert: Shoot. I'd be happy to answer any questions you may have.
Dan: Your products are very good. But I'm a little worried about the prices you're asking.
Robert: You think we should be asking for more?
Dan: That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.
Robert: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers.
Dan: Please, Robert, call me Dan. Well, if we promise future business -- volume sales that will slash your costs for making the Exec-U-Ciser, right?
Robert: Yes, but it's hard to see how you can place such large orders. How could you turn over so many? We'd need a guarantee of future business, not just a promise.
Dan: We said we wanted 1000 pieces over a six month period. What if we place orders for twelve months, with a guarantee?
Robert: If you can guarantee that on paper, I think we can discuss this further.
--------------------------------------------------------------------------------
中文翻譯
--------------------------------------------------------------------------------
D: 我想就從價(jià)錢方面開始談吧！
R: 洗耳恭聽！我很樂(lè)意答復(fù)任何問(wèn)題。
D: 貴公司的產(chǎn)品很出色；但你們開的價(jià)碼，讓我覺得有點(diǎn)困難。
R: 你是覺得我們應(yīng)該把價(jià)錢開高一點(diǎn)啰？
D: 我不是這個(gè)意思。我知道你們投入很高的開發(fā)費(fèi)用，但是，我想要七五折。
R: Smith先生，這個(gè)折扣似乎多了點(diǎn)。這樣的價(jià)格，我們公司怎么能有利潤(rùn)可賺！
D: Robert，請(qǐng)叫我Dan好了。這樣吧！若我們答應(yīng)以后繼續(xù)合作，而且是大筆的生意，就可以使你們大幅降低‘健你樂(lè)’的制造成本，對(duì)不？
R: 嗯！不過(guò)，我看不出您怎能下這么大筆的訂單?!貴公司如何銷售這么多的貨呢？我們要的可是保證，而不是隨口答應(yīng)就算數(shù)的哦！
D: 我們本來(lái)說(shuō)半年內(nèi)訂貨1000件。如果現(xiàn)在我們保證一年內(nèi)都會(huì)跟你們訂貨，你意下如何？
R: 如果你們能以書面保證，我想我們可以再談。