參考答案
The company with the best results is C. Company B made steady progress only. Companies A and D both had disappointing years. For D, trading profit fell by 7%; however, as the company was able to spend ￡ 4.8 on an acquisition, we assume profits were still reasonable. On the other hand, A made losses that were only almost balanced by gains from cost savings. Therefore, A seems to have the worst results.
口語練習(xí)
Work in pairs. Your company has a large cash surplus and wants to invest in shares. Loot at the information about Ramsden Breweries plc and Bute Chemicals plc. Which company would you invest in?
你的公司擁有大量的盈余現(xiàn)金，想投資股票。看下列兩家上市公司：拉姆斯登啤酒有限公司和比特化工股份有限公司的相關(guān)情況，你打算投資那家公司？
參考詞匯和表達(dá)：
factors to consider when making investment options 選擇投資時需要考慮的因素
yield the desired level of profits 到達(dá)預(yù)期利潤水平
with limited export performance 出口業(yè)績有限
smaller scale industry adds to the flexibility 規(guī)模小的企業(yè)更有靈活性
an industry with clear growth potential, particularly in export markets明顯有發(fā)展?jié)摿Φ墓I(yè)，特別是在出口市場上。
the restructuring programme would deliver the company’s performance improvement 重組計劃將提高該公司的績效
the consolidation strategy increase its investment and bring in greater operating margins.合并策略將增加其實投資，帶來更大的經(jīng)營利潤
寫作訓(xùn)練
Write a 120-140 word report comparing the two companies and recommending the most suitable investment. Before you write, think carefully about the following.
How many parts will the report have?
What heading will each part have?
What information will each part contain?
寫一份120-140字的報告，對上述兩家公司進(jìn)行比較，并推薦最適合投資的一家公司。寫之前，先考慮以下各點。
報告應(yīng)該又幾個部分組成
各個部分的標(biāo)題是什么
各個部分應(yīng)該包含那些信息
參考例文
Ramsden Breweries and Bute Chemicals: investment potential.
Introduction
This report aims to assess which company, either Ramsden Breweries or Bute Chemicals, this company should invest in.
Ramsden
The company had mixed results last year, although turnover increased by approximately 25%, net profit rose by less than 4%, however, restructuring may be to eliminate these inefficiencies and expected growth in the drinks industry suggests opportunities for increased profits.
Bute
Results were disappointed, with turnover and profit both falling slightly. Nevertheless, the company managed to increase its dividend to shareholders. The rumoured merger seems likely to push up the share price considerably.
Conclusion
Despite the merger rumours, any investment in Bute Chemicals would involve a risk. Ramsden, on the other hand, despite its present inefficiency, is still profitable and has definite potentials for further growth.
Recommendation
We would recommend investment in Ramsden Breweries.
The company with the best results is C. Company B made steady progress only. Companies A and D both had disappointing years. For D, trading profit fell by 7%; however, as the company was able to spend ￡ 4.8 on an acquisition, we assume profits were still reasonable. On the other hand, A made losses that were only almost balanced by gains from cost savings. Therefore, A seems to have the worst results.
口語練習(xí)
Work in pairs. Your company has a large cash surplus and wants to invest in shares. Loot at the information about Ramsden Breweries plc and Bute Chemicals plc. Which company would you invest in?
你的公司擁有大量的盈余現(xiàn)金，想投資股票。看下列兩家上市公司：拉姆斯登啤酒有限公司和比特化工股份有限公司的相關(guān)情況，你打算投資那家公司？
參考詞匯和表達(dá)：
factors to consider when making investment options 選擇投資時需要考慮的因素
yield the desired level of profits 到達(dá)預(yù)期利潤水平
with limited export performance 出口業(yè)績有限
smaller scale industry adds to the flexibility 規(guī)模小的企業(yè)更有靈活性
an industry with clear growth potential, particularly in export markets明顯有發(fā)展?jié)摿Φ墓I(yè)，特別是在出口市場上。
the restructuring programme would deliver the company’s performance improvement 重組計劃將提高該公司的績效
the consolidation strategy increase its investment and bring in greater operating margins.合并策略將增加其實投資，帶來更大的經(jīng)營利潤
寫作訓(xùn)練
Write a 120-140 word report comparing the two companies and recommending the most suitable investment. Before you write, think carefully about the following.
How many parts will the report have?
What heading will each part have?
What information will each part contain?
寫一份120-140字的報告，對上述兩家公司進(jìn)行比較，并推薦最適合投資的一家公司。寫之前，先考慮以下各點。
報告應(yīng)該又幾個部分組成
各個部分的標(biāo)題是什么
各個部分應(yīng)該包含那些信息
參考例文
Ramsden Breweries and Bute Chemicals: investment potential.
Introduction
This report aims to assess which company, either Ramsden Breweries or Bute Chemicals, this company should invest in.
Ramsden
The company had mixed results last year, although turnover increased by approximately 25%, net profit rose by less than 4%, however, restructuring may be to eliminate these inefficiencies and expected growth in the drinks industry suggests opportunities for increased profits.
Bute
Results were disappointed, with turnover and profit both falling slightly. Nevertheless, the company managed to increase its dividend to shareholders. The rumoured merger seems likely to push up the share price considerably.
Conclusion
Despite the merger rumours, any investment in Bute Chemicals would involve a risk. Ramsden, on the other hand, despite its present inefficiency, is still profitable and has definite potentials for further growth.
Recommendation
We would recommend investment in Ramsden Breweries.