Passage Two
Questions 62 to 66 are based on the following passage.
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to peoples desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offer to dieters（節(jié)食者）with the message that there were fewer calories（熱量單位，卡）in every slice. It turned out that the bread was not dietetic（適合于節(jié)食的）, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumers real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
62.Advertising can persuade the consumer to buy worthless products by.
［A］ stressing their high quality
［B］ convincing him of their low price
［C］ maintaining a balance between quality and price
［D］ appealing to his buying motives
63. The reason why the bread advertisement is misleading is that.
［A］ thin slices of bread could contain more calories
［B］ the loaf was cut into regular slices
［C］ the bread was not genuine bread
［D］ the total number of calories in the loaf remained the same
64. The passage tells us that.
［A］ sometimes advertisements really sell what the consumer needs
［B］ advertisements occasionally force consumers into buying things they dont need
［C］ the buying motives of consumers are controlled by advertisements
［D］ fire insurance is seldom a worthwhile investment
65. It can be inferred from the passage that a smart consumer should.
［A］ think carefully about the benefits described in the advertisements
［B］ guard against the deceiving nature of advertisements
［C］ be familiar with various advertising strategies
［D］ avoid buying products that have strong emotional appeal
66. The passage is mainly about.
［A］ how to make a wise buying decision
［B］ ways to protect the interests of the consumer
［C］ the positive and negative aspects of advertising
［D］ the function of advertisements in promoting sales
Part ⅤCloze（15 minutes）
Directions: There are 20 blanks in the following passage. For each blank there are four choices marked ［A］, ［B］, ［C］ and ［D］ on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
Music comes in many forms. Most countries have a style of their own. 67 the turn of the century when jazz was born, America had no prominent 68 of its own. No one knows exactly when
jazz was 69, or by whom. But it began to be
70 in the early 1900s.Jazz is Americas contribu
tion to 71 music. In contrast to classical music,
which 72 formal European traditions, jazz is spontaneous and free form. It bubbles with energy, 73 the moods, interests, and emotions of the
people. In the 1920s jazz 74 like America, and
75 it does today. The 76 of this music are
as interesting as the music 77.American Negroes, or blacks, as they are called today, were the jazz 78 .They were brought to Southern States
79 slaves. They were sold to plantation owners
and forced to work long 80.When a Negro died
his friend and relatives 81 a procession to carry the body to the cemetery. In New Orleans, a band often accompanied the 82 .On the way to the cemetery the band played slow, solemn music suited to the occasion. 83 on the way home the mood changed. Spirits lifted. Death had removed one of their 84, but the living were glad to be alive.
The band played 85 music, improvising（即興表演）on both the harmony and the melody of the tunes 86 at the funeral. This music made everyone want to dance. It was an early form of jazz.
67. ［A］By［B］ At
［C］ In［D］ On
68. ［A］ music ［B］ song
［C］ melody［D］ style
69.［A］ discovered ［B］ acted
［C］ invented［D］ designed
70.［A］ noticed ［B］ found
［C］ listened［D］ heard
71.［A］ classical ［B］ sacred
［C］ popular［D］ light
72.［A］ forms ［B］ follows
［C］ approaches［D］ introduces
73. ［A］ expressing ［B］ explaining
［C］ exposing［D］ illustrating
74. ［A］ appeared ［B］ felt
［C］ seemed［D］ sounded
75. ［A］ as ［B］ so
［C］ either［D］ neither
76.［A］ origins ［B］ originals
［C］ discoveries［D］ resources
77.［A］ concerned ［B］ itself
［C］ available［D］ oneself
78. ［A］ players ［B］ followers
［C］ fans［D］ pioneers
79.［A］ for ［B］ as
［C］ with［D］ by
80.［A］ months ［B］ weeks
［C］ hours［D］ times
81. ［A］ demonstrated ［B］ composed
［C］ hosted［D］ formed
82.［A］ demonstration ［B］ procession
［C］ body［D］ march
83.［A］ Even ［B］ Therefore
［C］ Furthermore［D］ But
84.［A］ number ［B］ members
［C］ body［D］ relations
85.［A］ sad ［B］ solemn
［C］ happy［D］ funeral
86. ［A］ whistled ［B］ sung
［C］ presented［D］ showed
Part ⅥTranslation（5 minutes）
Direction: Complete the sentences on Answer Sheet 2 by translating into English the Chinese given in brackets.
87. It may be necessary to stop(每隔……時間) in the learning process and go back to the difficult points in the lessons.
88. The mad man was put in the softpadded cell lest he(傷害自己).
89. The ships generator broke down and the pumps(不得不用手工操作) instead of mechanically.
90. She never dreams of(被派到國外).
91. If you wont agree to our plan,(他們也不會同意).
Questions 62 to 66 are based on the following passage.
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to peoples desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offer to dieters（節(jié)食者）with the message that there were fewer calories（熱量單位，卡）in every slice. It turned out that the bread was not dietetic（適合于節(jié)食的）, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumers real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
62.Advertising can persuade the consumer to buy worthless products by.
［A］ stressing their high quality
［B］ convincing him of their low price
［C］ maintaining a balance between quality and price
［D］ appealing to his buying motives
63. The reason why the bread advertisement is misleading is that.
［A］ thin slices of bread could contain more calories
［B］ the loaf was cut into regular slices
［C］ the bread was not genuine bread
［D］ the total number of calories in the loaf remained the same
64. The passage tells us that.
［A］ sometimes advertisements really sell what the consumer needs
［B］ advertisements occasionally force consumers into buying things they dont need
［C］ the buying motives of consumers are controlled by advertisements
［D］ fire insurance is seldom a worthwhile investment
65. It can be inferred from the passage that a smart consumer should.
［A］ think carefully about the benefits described in the advertisements
［B］ guard against the deceiving nature of advertisements
［C］ be familiar with various advertising strategies
［D］ avoid buying products that have strong emotional appeal
66. The passage is mainly about.
［A］ how to make a wise buying decision
［B］ ways to protect the interests of the consumer
［C］ the positive and negative aspects of advertising
［D］ the function of advertisements in promoting sales
Part ⅤCloze（15 minutes）
Directions: There are 20 blanks in the following passage. For each blank there are four choices marked ［A］, ［B］, ［C］ and ［D］ on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
Music comes in many forms. Most countries have a style of their own. 67 the turn of the century when jazz was born, America had no prominent 68 of its own. No one knows exactly when
jazz was 69, or by whom. But it began to be
70 in the early 1900s.Jazz is Americas contribu
tion to 71 music. In contrast to classical music,
which 72 formal European traditions, jazz is spontaneous and free form. It bubbles with energy, 73 the moods, interests, and emotions of the
people. In the 1920s jazz 74 like America, and
75 it does today. The 76 of this music are
as interesting as the music 77.American Negroes, or blacks, as they are called today, were the jazz 78 .They were brought to Southern States
79 slaves. They were sold to plantation owners
and forced to work long 80.When a Negro died
his friend and relatives 81 a procession to carry the body to the cemetery. In New Orleans, a band often accompanied the 82 .On the way to the cemetery the band played slow, solemn music suited to the occasion. 83 on the way home the mood changed. Spirits lifted. Death had removed one of their 84, but the living were glad to be alive.
The band played 85 music, improvising（即興表演）on both the harmony and the melody of the tunes 86 at the funeral. This music made everyone want to dance. It was an early form of jazz.
67. ［A］By［B］ At
［C］ In［D］ On
68. ［A］ music ［B］ song
［C］ melody［D］ style
69.［A］ discovered ［B］ acted
［C］ invented［D］ designed
70.［A］ noticed ［B］ found
［C］ listened［D］ heard
71.［A］ classical ［B］ sacred
［C］ popular［D］ light
72.［A］ forms ［B］ follows
［C］ approaches［D］ introduces
73. ［A］ expressing ［B］ explaining
［C］ exposing［D］ illustrating
74. ［A］ appeared ［B］ felt
［C］ seemed［D］ sounded
75. ［A］ as ［B］ so
［C］ either［D］ neither
76.［A］ origins ［B］ originals
［C］ discoveries［D］ resources
77.［A］ concerned ［B］ itself
［C］ available［D］ oneself
78. ［A］ players ［B］ followers
［C］ fans［D］ pioneers
79.［A］ for ［B］ as
［C］ with［D］ by
80.［A］ months ［B］ weeks
［C］ hours［D］ times
81. ［A］ demonstrated ［B］ composed
［C］ hosted［D］ formed
82.［A］ demonstration ［B］ procession
［C］ body［D］ march
83.［A］ Even ［B］ Therefore
［C］ Furthermore［D］ But
84.［A］ number ［B］ members
［C］ body［D］ relations
85.［A］ sad ［B］ solemn
［C］ happy［D］ funeral
86. ［A］ whistled ［B］ sung
［C］ presented［D］ showed
Part ⅥTranslation（5 minutes）
Direction: Complete the sentences on Answer Sheet 2 by translating into English the Chinese given in brackets.
87. It may be necessary to stop(每隔……時間) in the learning process and go back to the difficult points in the lessons.
88. The mad man was put in the softpadded cell lest he(傷害自己).
89. The ships generator broke down and the pumps(不得不用手工操作) instead of mechanically.
90. She never dreams of(被派到國外).
91. If you wont agree to our plan,(他們也不會同意).