廣告術(shù)語13

字號:

獎品
    premiums
    拉式戰(zhàn)略
    pull strategy
    推銷獎金
    push money/spiffs
    推式戰(zhàn)略
    push strategy
    部分退款
    rebates
    近期、頻次、貨幣方程
    RFM formula
    銷售推廣
    sales promotion
    樣品試用
    sampling
    貨位津貼
    slotting allowance
    抽獎
    sweepstake
    電話營銷
    telemarketing
    貿(mào)易廣告
    trade advertising
    貿(mào)易集中
    trade concentration
    貿(mào)易折扣
    trade deals
    貿(mào)易推廣
    trade promotion