中國聯(lián)想針對中小型企業(yè) 意欲霸占葡、西兩國PC市場

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Lisbon, Portugal, 23 Nov – Chinese company Lenovo plans to target the small and medium-sized enterprise (SME) segment in order to become the personal computer (PC) market leader in Portugal and Spain, said the company‘s director general in the Iberian Peninsula, Isla Ramos.葡萄牙,里斯本,11月23日-中國聯(lián)想駐伊比利亞半島總干事艾絲拉?拉莫斯稱,聯(lián)想計劃針對中小型企業(yè)展開攻勢,意欲成為葡萄牙和西班牙個人電腦(PC)市場的領頭羊。
    In an interview with Portuguese business daily Diário Económico, Ramos said that after merging the Iberian operations with IBM Lenova will “move ahead in the area of institutions, universities and medium-sized companies; the next step, for 2006 is to move in aggressively to small companies and only later in retail, the end user.”
    在葡萄牙《經(jīng)濟日報》的采訪中,拉莫斯說,在合并IBM伊比利亞的業(yè)務之后,聯(lián)想將“先針對機構(gòu)、大學和中型公司展開攻勢,2006年對小公司進行大規(guī)模出擊,最后才對終端用戶開展零售業(yè)務?!?BR>    "Lenovo is very agile and it manages its market very well and with a lot of experience with small companies.“聯(lián)想非常靈活,市場運營非常好,而且在與小公司打交道方面非常有經(jīng)驗?!?BR>    This is relevant in Portugal and Spain, which are countries where SMEs are in the majority," said Ramos.“這與葡、西兩國有關,因為在葡、西兩國,多數(shù)公司是小型公司?!?BR>    "We are going to fight to become number one or two in each country where we have a presence," she told Diário Económico.“只要我們進入某個國家,我們就打算拼到第一或第二?!?BR>    Isla Ramos rejects the idea that IBM‘s model for personal computers ahs failed and attributes its poor results to a lack of economies of scale.艾絲拉?拉莫斯并不贊同IBM個人電腦模型已經(jīng)失敗這種說法,而把IBM的慘淡結(jié)局歸咎于缺乏大規(guī)模經(jīng)營的經(jīng)濟節(jié)約。
    The model is good but needs to be focused and has to be the core business and be quick. IBM的模型非常好,但是IBM必須成為大家注意的焦點,必須成為核心業(yè)務,而且必須迅速。
    Lenovo can expand its target market and not just the professional market."聯(lián)想可以開拓其目標市場,而不僅僅是專業(yè)市場?!?BR>