學習重點
1． Homework Review
2． What are the public relations?
3． The benefits of good HR
4． Organizing a PR event
5． Vocabulary consolidation on unit 4b
6． Unit 5a preview --- relocation
7． Oral practice --- Selling products
8． 數(shù)字知識系列（一）
9． 完型填空
10． Homework
I. Homework Review
3
commitment
diversify
saturated
attraction
reliable
strength
encourage
growing
4
happy with
diversify into
set up
be faced with
to stay/be loyal to
exchanged for
compete with
be committed to sth.
作文講評：
Dear Mr. Oltey
Thank you for your letter of 10 November 2002 concerning car arrangements for our December conference.
I would like to inform you that certain changes have been made.
9 December
· Firstly, you can collect our delegates from Grand Hotel at 8.30am rather than 8.15 because the conference centre is not far.
· We will not need your cars to transfer guests at 6pm because we will hold the Chairman’s party in the conference center instead of the Grand Hotel.
10 December
· You will take delegates to my factory site. However, our factory site is in Commercial Road not Station Road. I am sorry for the mistake.
· After you return to the Grand Hotel for lunch, could you possibly wait there until 2.30pm? There are twelve people who need transport to the airport.
I do hope these changes will not inconvenience you and I will phone you next week to check if everything is fixed.
Yours sincerely
David Guan
II. What are public relations?
public relations noun
1 [uncountable] the work of explaining to the public what an organization does, so that they will understand it and approve of it 公共關系工作
They ran their own successful public relations business in London. 他們在倫敦經(jīng)營自己的非常成功的公共關系公司。
2 [plural] the relationship between an organization and the public 公共關系
The project has been disastrous for the bank in terms of public relations. 就公共關系而言，該項目對這家銀行而言是失敗的。
a public relations exercise (=done in order to improve the relationship between the public and an organization) . 公共關系運作
1. Decide whether the following are the responsibility of the PR or Marketing Department at Skoda.
*Eilish O’Shea
’ apostrophe
PR
Ø Communication with the press
Ø Development of the company’s reputation
Ø Public awareness of company values
Marketing Department
Ø Research into the public’s needs
Ø Brand development
Ø Decisions about product pricing
2. 語言要點：描述工作職責
My job is to ..
Ø My job is to plan and manage the public relations strategy for the Skoda brand in the UK.
I’m responsible for…
Ø This means I’m responsible for dealing with the press,……
My job involves
In this job you have to …
Vocabulary
dealership noun [countable] a business that sells a particular company's product, especially cars 代理經(jīng)銷（尤指代理汽車銷售）
primary adjective
1 [usually before noun] most important 重要的
ￚ同義詞 main
Our primary concern is to provide the refugees with food and healthcare.我們主要的擔憂就是向難民提供食品和醫(yī)療援助。
Many of the villagers rely on fishing as their primary source of income. 這里多數(shù)村民依賴捕魚作為他們主要的收入來源。
primary purpose/aim/objective
Their primary objective is to make money. 他們主要的目的就是要盈利。
Personal safety is of primary importance. 個人安全是重要的事情。
2 [only before noun] especially British English relating to the education of children between five and eleven years old 英國英語：初級的
American Equivalent: elementary
primary education 小學教育
provide verb [transitive]
to give something to someone or make it available to them, because they need it or want it 提供
Tea and biscuits will be provided.
provide something for somebody
The hotel provides a shoe-cleaning service for guests.
provide somebody with something
The project is designed to provide young people with work.
differ verb [intransitive]
1 to be different from something in some way 不同
The two systems differ in many respects. 這兩個體系在很多方面都不同。
differ from
People differ from one another in their ability to handle stress. 人們在應對壓力時各不相同。
differ between
The symptoms did not differ between the two groups. 兩組實驗的結果沒有顯示出不同的癥狀。
differ widely/greatly/significantly etc
We soon found that prices differed enormously. 我們很快就發(fā)現(xiàn)價格差異很大。
Experts have differing views on the subject. 專家就該問題觀點各不相同。
2 if two people or groups differ about something, they have opposite opinions 意見不一致 ￚ同義詞 disagree
differ about/on/over
The two lawyers differed about how to present the case. 這兩位律師就如何打官司意見不統(tǒng)一。
identify verb[transitive]
past tense and past participle identified present participle identifying third person singular identifies
1 to recognize and correctly name someone or something 準確地認出（人或物）
The police took fingerprints and identified the body. 警察提取了指紋并確認尸體。
2 to recognize something or discover exactly what it is, what its nature or origin is etc 確認，發(fā)現(xiàn)
Scientists have identified the gene that causes abnormal growth. 科學家們發(fā)現(xiàn)了引起非正常增長的基因。
They identified a number of problem areas. 他們找出了一些問題出現(xiàn)的領域。
satisfy verb[transitive] if you satisfy someone's needs, demands etc, you provide what they need or want滿足
satisfy somebody's needs/demands/desires 滿足需要
The program is designed to satisfy the needs of adult learners.
satisfy somebody's hunger/appetite (=give someone enough food to stop them from feeling hungry) 滿足了胃口/食欲
A salad won't be enough to satisfy my appetite.
Just to satisfy my curiosity (=find out something), how much did it cost? 滿足好奇心
on a regular basis
What is a PR?
Marketing has more to do with identifying customer needs and developing the right products to satisfy those needs. PR, on the other hand, is more concerned with establishing and maintaining goodwill and understanding between the company and its public.
Marketing reaches the public through advertising, whereas we work more with the press and broadcast media.
u Listen to the tape again. Match the verbs with the phrases to describe the role of the PR Department at Skoda.
manage the public relations strategy
deal with the press and public with information
provide the press, television and radio
give an accurate picture of the company
maintain goodwill and understanding
build long-term relationship
3. Speaking.
Find out about your study partner’s duties and responsibilities or yours.
III. The benefits of good PR
Listening.
1. B 2. A 3. C 4. C 5. A 6. B 7. C 8. B
Vocabulary
genuine adjective
1 a genuine feeling, desire etc is one that you really feel, not one you pretend to feel 真實的（感受）
ￚ同義詞 sincere
genuine interest/concern/desire etc 真感興趣/真切的擔憂/真實的愿望
The reforms are motivated by a genuine concern for the disabled.這些改革是由對殘疾人真切的擔憂而實施的。
2 something genuine really is what it seems to be 真實的 ￚ同義詞 real
We need laws that will protect genuine refugees. 我們需要保護真正難民的法律。
3 someone who is genuine is honest and friendly and you feel you can trust them 真誠的 ￚ反義詞 false
She is the most genuine person I've ever met. 她是我遇到過的真誠的人。
ￚgenuinely adverb
The boy seemed genuinely interested.這個男孩看上去真感興趣。
ￚgenuineness noun [uncountable]
misconception noun [uncountable and countable] an idea which is wrong or untrue, but which people believe because they do not understand the subject properly 誤解
popular/common misconception 普遍的/常見的誤解
There is a popular misconception that too much exercise is bad for you. 現(xiàn)在流行的誤解就是太多的身體鍛煉會對你有害。
misconception that
Refugees have the misconception that life is great over here. 難民們誤認為這里的生活很美好。
misconception about
many people's misconceptions about the blind and deaf 許多人對于盲人和聾人存在的誤解
up-to-date adjective
1 including all the latest information 新的
up-to-date information/data/figures/news etc 新的信息/數(shù)據(jù)/數(shù)字/消息
They have access to up-to-date information through a computer database.
keep/bring somebody up-to-date (=to give someone all the newest information about something)
Our magazine will keep you up-to-date with fashion. 我們的雜志會讓你獲得新的時尚信息。
2 modern or fashionable 現(xiàn)代的，時尚的
up-to-date equipment/facilities/technology etc 現(xiàn)代的設備/設施/技術
up-to-date kitchen equipment 現(xiàn)代廚房設備
keep/bring something up-to-date (=to make something more modern)
The old system should be brought up-to-date. 這套老系統(tǒng)應該更新升級。
marketplace [countable]
1 the marketplace
the part of business activity that is concerned with buying and selling goods in competition with other companies 市場
Some retailers worry that new regulations will hurt their ability to compete in the marketplace. 一些零售商們擔憂新法規(guī)會傷及他們在市場中與對手競爭的能力。
2 an open area in a town where a market is held 集市
emphasis noun[uncountable and countable]
plural emphases
1 special attention or importance
emphasis on
In Japan there is a lot of emphasis on politeness. 在日本，人們很重視禮貌。
put/place emphasis on something
The course places emphasis on practical work. 這門課程重視實際工作技能。
a change of emphasis in government policy 政府政策重心的轉(zhuǎn)變
2 special importance that is given to a word or phrase by saying it louder or higher, or by printing it in a special way 重音
emphasis on
The emphasis should be on the first syllable. 這個單詞的重音應該在第一個音節(jié)上。
point-of-sale material
showroom noun [countable] a large room where you can look at things that are for sale, such as cars or electrical goods 展示間
a car showroom 汽車展示間
regardless adverb
1 without being affected or influenced by something 不管
regardless of
The law requires equal treatment for all, regardless of race, religion, or sex. 法律面前人人平等，無論你的種族，宗教信仰或性別。
indication noun [uncountable and countable]
a sign, remark, event etc that shows what is happening, what someone is thinking or feeling, or what is true 指示
indication of
Dark green leaves are a good indication of healthy roots. 深綠色的葉子是根部健康的標志。
Could you give me some indication as to when I am likely to receive a reply? 你能就我何時可以收到答復給我一些提示嗎？
indication (that)
Indications are that the situation hasn't improved much. 眾多信息提示狀況并沒有改善。
There is every indication (=there are very clear signs) that it is true. 有種多跡象顯示這件事是真的。
Record ▶HIGHEST/BEST EVER◀
[countable] the fastest speed, longest distance, highest or lowest level etc that has ever been achieved or reached, especially in sport 好的紀錄
As a student, he broke the Scottish record for the 100 metres. 作為一名學生，他打破了蘇格蘭100米的紀錄。
set a new world record 創(chuàng)造了新的世界紀錄
British exports in 1991 were at an all-time record. 英國的出口量在1991年創(chuàng)下了歷史高紀錄。
A record number of people have been thrown out of their homes. 創(chuàng)紀錄的人們被趕出了家門。
personal satisfaction
be down to somebody
if an action or decision is down to you, it is your responsibility 由…. 負責
It's down to me to make sure that everyone is happy. 我的職責就是讓每個人都開心。
be down to somebody/something
to be the result of one person's actions or one particular thing 歸因于
Speaking.
public image
---image agent形象代言人
IV. Organising a PR event
branding noun [uncountable] a practice which involves a company giving a group of their products the same brand name, helping this name to become well-known 樹立品牌形象的做法
paperwork noun [uncountable]
1 work such as writing letters or reports, which must be done but is not very interesting 文書工作
Police work involves so much paperwork these days. 現(xiàn)在警察也要做大量的文書工作。
2 the documents that you need for a business deal, a journey etc 文書
venue noun [countable]
a place where an organized meeting, concert etc takes place 地點
sporting/conference/concert etc venue 體育/會議/音樂會舉辦的地點
The first thing to do is book a venue. 第一件要做的事就是預定場地。
The band will play (=perform at) as many venues as possible. 這個樂隊將會盡可能多地在各地表演。
venue for
the venue for the latest round of talks 近一輪談判的地點
monitor verb [transitive]
1 to carefully watch and check a situation in order to see how it changes over a period of time 監(jiān)察，監(jiān)管
Patients who are given the new drug will be asked to monitor their progress. 服用新藥的病人需要監(jiān)視他們病情的進展。
The government is monitoring the situation very closely. 政府正在密切地監(jiān)視著局面。
The temperature is carefully monitored. 人們正密切地監(jiān)控著溫度。
monitor what/how etc
We need a better system for monitoring what is going on. 我們需要一個更完善的體系來監(jiān)控事情的進展。
2 to secretly listen to other people's telephone calls, foreign radio broadcasts etc 竊聽
He suspected that his phone calls were being monitored. 他懷疑他的電話被竊聽了。
access noun [uncountable]
1the right to enter a place, use something, see someone etc 進入某地、使用某物或看望某人的權利
access to
Access to the papers is restricted to senior management. 只有高層管理人員才有權看到這些文件。
Cats should always have access to fresh, clean water. 要經(jīng)常讓貓能夠喝到新鮮干凈的水。
2 how easy or difficult it is for people to enter a public building, to reach a place, or talk to someone 可接近性
a villa with easy access to the sea 一座很容易就到海邊的別墅
3 the way you use to enter a building or reach a place 途徑，通道
Access is by means of a small door on the right. 入口處在右邊的一個小門。
access to
Access to the restrooms is through the foyer. 去往廁所的路要穿過大堂。
4 have access to a car/a computer etc
to have a car, computer etc that you can use 可以使用車或登陸電腦
5 gain/get access (to something)
to succeed in entering a place or in seeing someone or something 可以進入某地或看到某人
The police managed to gain access through an upstairs window. 警方試圖通過樓上的窗戶進入。
information pack 信息袋
info noun / [uncountable] informal 信息
information
clash verb
1 [intransitive] if two armies, groups etc clash, they start fighting - used in news reports 新聞用語：軍隊沖突
Troops clashed near the border. 雙方軍隊在邊境交火了。
clash with
Police have clashed with demonstrators again today. 警方今天又與*者發(fā)生了沖突。
2 [intransitive] if two people or groups clash, they argue because they have very different beliefs and opinions - used in news reports 新聞用語：爭辯
clash with
Democrats clashed with Republicans in a heated debate. 共和黨人士在充滿火藥味的辯論中與共和黨人士激烈地爭辯著。
clash over/on
The two men have clashed over the report's conclusions. 這兩個男人就該報告的結論爭辯起來。
3 [intransitive] especially British English if two events clash, they happen at the same time in a way that is inconvenient 兩件事撞車
American Equivalent: conflict
clash with
The announcement has been delayed to avoid clashing with the Prime Minister's speech. 為了避免與總理的講話同時發(fā)布，該聲明被推遲。
freelance adjective, adverb
working independently for different companies rather than being employed by one particular company 自由職業(yè)的（地）
She works freelance from home. 她在家做自由職業(yè)者。
freelance journalist/writer/photographer etc 自由職業(yè)記者/作家/攝影師
ￚfreelance verb [intransitive] 作自由職業(yè)
He's freelancing for several translation agencies. 他為幾家翻譯社作自由職業(yè)。
ￚfreelance also freelancer noun [countable] 自由職業(yè)者
photographer noun [countable] someone who takes photographs, especially as a professional or as an artist 攝影師
a fashion photographer 時裝攝影師
printer noun [countable]
1 a machine which is connected to a computer and can make a printed record of computer information 打印機
a laser printer 激光打印機
a colour printer 彩色打印機
2 someone who is employed in the trade of printing 印刷工人
itinerary noun[countable] a plan or list of the places you will visit on a journey 旅行計劃 （復數(shù) itineraries）
His itinerary would take him from Bordeaux to Budapest. 他的旅行計劃顯示他將從波爾多到布達佩斯。
brief verb [transitive] to give someone all the information about a situation that they will need 情況通報
brief somebody on something
The president has been fully briefed on the current situation in Haiti. 總統(tǒng)得到了目前海地局勢的詳細匯報。
briefing noun [uncountable and countable] information or instructions that you get before you have to do something 信息，指令
Key:
Advanced preparation E
6 weeks ahead C G
3 weeks ahead D
1 week ahead A
At the event B F
Ex. 3. Writing.
Dear Mr. Downe
I am pleased to be able to invite you to the launch of English Tomorrow, the exciting new multi-level CD-ROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.
The official launch will take place at 3pm on 25th July at Royal Bell Hotel, South Harford, Somerset.
During the afternoon there will be an opportunity for you to try out the material. Moreover, the designers - Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any questions you may have.
I do hope your schedule will allow you to accept our invitation. I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.
Yours sincerely
Ruth Williams
PR Manager
V. Vocabulary consolidation of unit 4b on page 164
VI. Unit 5a Relocation
relocate verb [intransitive and transitive] if a person or business relocates, or if they are relocated, they move to a different place 搬家
relocate to
A lot of firms are relocating to the North of England. 許多公司都搬到了英格蘭的北部地區(qū)。
relocate in
businesses that relocate in depressed areas 搬到經(jīng)濟蕭條地區(qū)的公司
relocate somebody/something to something
The residents were relocated to temporary accommodation while the work was being done. 當工程正在進展的時候，居民被暫時安置在別的地方。
ￚrelocation noun [uncountable]
Why do companies relocate?
Speaking.
· Why do companies relocate to another part of the same country?
· Why do they relocate to another country?
Factors into consideration:
Employment costs, grants, transportation, telecommunications, ……
You can preview the text “Thinking of relocating?”
VII. Oral Practice ---Selling products
Selling Products
u Which aspect of a product do you think is most important to customers?
參考答案
I think reliability is the most important aspect of a product. It should last for years. Besides, user-friendliness is also another important aspect. With modern technology, products are sophisticated. However, it should be easy to use with their multi-functions.
a sophisticated machine, system, method etc is very well designed and very advanced, and often works in a complicated way 精密的
sophisticated software
u Do you think you would be/ are a good salesperson?
參考答案
No, I don’t think I would be a good saleswoman. A good salesperson should possess the following attributes: patience, empathy, persuasiveness, good timing skills, and perseverance.
attribute noun [countable] a quality or feature, especially one that is considered to be good or useful 好的品質(zhì)
What attributes should a good manager possess? 一個好經(jīng)理應該具備什么樣的品質(zhì)？
empathy noun [uncountable] the ability to understand other people's feelings and problems 同情
empathy with/for
She had great empathy with people. 她具有一顆同情人民的心。
u Do you think it is essential to have training for a sales job?
參考答案
Yes. A sales job involves a range of skills. Salespeople should be equipped with such knowledge to facilitate their work.
u Do you think employers should pay commission to their sales staff?
參考答案
Yes. Employers should devise a special payment scheme for its sales staff which should be divided into a base pay plus commissions. Commissions can be incentives to motivate salespeople to be top sellers.
VIII. 數(shù)字知識系列（一）
（一）數(shù)字
(1) These numbers are often confusing.
在說基數(shù)詞時，有些數(shù)字容易混淆。他們就是幾十和十幾。例如：
13 thirteen 30 thirty
14 fourteen 40 forty
15 fifteen 50 fifty
16 sixteen 60 sixty
17 seventeen 70 seventy
18 eighteen 80 eighty
19 nineteen 90 ninety
(2) The word hundred and thousand are always used without an s.
當hundred和thousand在表示某一個具體的數(shù)字時總是沒有復數(shù)變化的。例如：
200 two hundred
3,000 three thousand
N.B.
1500 fifteen hundred (one and a half thousand)
2300 twenty-three hundred
4600 forty-six hundred
In British English, the word hundred is followed by and. In American English, It isn’t.
在英國英語中，hundred的后面總是要跟上一個and，而在美語中，就不用。例如：
432 four hundred and thirty-two(British)
four hundred thirty two (American)
N.B.
hundreds of // thousands of
(二) Telephone numbers
在表述電話號碼時，我們應注意以下幾個原則：
（1） 電話號碼要一位一位的說；
（2） 遇到數(shù)字0時，在電話英語中念成是oh(英國英語)或zero（美國英語）。
（3） 在電話號碼中如果遇到兩個相同的數(shù)字可以念成是double X。
比如：6256 7899可以念成是 six two five six seven eight double nine
再比如：010 62655937 可以念成是oh one oh six two six double five nine three seven。
（4） 與電話英語還有一些相關詞匯，它們也會在聽力考試中出現(xiàn)的，它們是：
extension n. 分機 (ext.) switchboard n. 交換機
operator n.接線員 area code 地區(qū)號碼
VI. 完型填空。
Dear Miss Brown.
Thank you for your letter of 5 October, concerning (example)… goods purchased in our store in Basingstoke.
I am very sorry indeed that you were not satisfied with the celebration chocolates that you bought from our store. I can (21)….. your disappointment when you discovered that the chocolates were not as shown on the (22)…… and were in(23)…. all the same shape.
Our company is always trying to improve the (24)….. of its merchandise and we are very unhappy when one of our products does not (25)…. satisfaction.
The manufactures of our chocolates have (26)…. guidelines for production which should (27) …..instances such as this from happening. Obviously our checking and packing procedures were not (28)……. and we will discuss this with the manufactures.
In the (29)….., I regret the disappointment you were
(30)….. As a gesture of goodwill, I have pleasure in refunding the (31)….. of the chocolates and enclose a gift voucher that you can (32)….. in our Basingstoke branch.
Thank you for bringing this matter to our (33)… . I hope any further purchases you may (34)….. at our stores will be up to our (35)…..high standards.
Yours sincerely
A N Ferguson
A N Ferguson
Customer Relations
Example:A faulty B wrong C incorrect D inadequate
21 A know B distinguish C understand D recognize
22 A packaging B layer C parcel D envelope
23 A point B fact C honesty D detail
24 A worth B goodness C quality D grade
25 A Meet B supply C present D give
26 A straight B pure C immediate D clear
27 A prevent B avoid C forbid D contain
28 A followed B admitted C confirmed D engaged
29 A while B meantime C period D space
30 A brought B caused C effected D produced
31 A cost B money C amount D bill
32 A employ B operate C apply D use
33 A view B attention C sight D regard
34 A move B have C make D do
35 A ordinary B usual C common D natural
講評：這道題的題目是一封道歉信，大家可以再復習一下道歉信的寫法。
C A B C D D A A B B A D B C B
merchandise noun [uncountable] formal goods that are being sold 出售的商品
A range of official Disney merchandise was on sale. 一系列官方認可的迪斯尼商品在出售。
They inspected the merchandise carefully. 他們仔細地檢查了商品。
satisfaction noun
[uncountable and countable] a feeling of happiness or pleasure because you have achieved something or got what you wanted 滿意
ￚ反義詞 dissatisfaction
She got great satisfaction from helping people to learn.
Do you feel a sense of satisfaction at the end of the working day?
'I've passed all my exams', he announced with satisfaction.
At least he had the satisfaction of knowing that he was right.
Finance officials expressed satisfaction with the recovery of the dollar.
I didn't want to give him the satisfaction of seeing how upset I was.
people who enjoy reasonably high job satisfaction
refund noun [countable]
1 an amount of money that is given back to you if you are not satisfied with the goods or services that you have paid for 退還的金額
They refused to give me a refund. 他們拒絕退我錢。
Return your purchase within 14 days for a full refund. 如果產(chǎn)品不滿意，請在購買商品14日之內(nèi)退還，可以獲得全額退還。
You should go down there and demand a refund. 你可以去那里去要他們退你錢。
refund verb [transitive]
to give someone their money back, especially because they are not satisfied with the goods or services they have paid for 退還，歸還
I took the radio back, and they refunded my money. 我把收音機拿回去，他們把錢退給我
1. Self-study Exercises 4.
2.
l You are responsible for planning the magazine advertising of your company’s new product, which is a polish car. You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign.
l Write a letter of 120-140 words to Mr. Ellwood at the magazine, telling him about the changes to the advertisement booking, and asking him for and other information that you require..
l Do not include addresses.
Dear Ms Beddington,
Thank you for your advertisement booking, the details of which I confirm below.
Name of Company: Autocare Products
Name of product: Supergloss
Details of advert: 1/2-page black & white
Advert will appear in: June. July and August issues of the magazine
Cost of advert: $350 per issue (3 issues=$1050)
Discount: 5% for early booking
Total Cost: $997.50
We trust that this is satisfactory.
Yours sincerely,
Jack Ellwood
Jack Ellwood
Advertising Sales Manager
To: Ms BeddingtonFrom: John Brown, Marketing DirectorRe: New product advertisingThe Managing Director has approved an increase of budget on this campaign, so we can go for: colour advert, six issues.Could you contact the magazine and get them to change this? Please check the price and the possibility of a bigger discount.Also tell them to get the product name right - Supagloss.ThanksJohn
1． Homework Review
2． What are the public relations?
3． The benefits of good HR
4． Organizing a PR event
5． Vocabulary consolidation on unit 4b
6． Unit 5a preview --- relocation
7． Oral practice --- Selling products
8． 數(shù)字知識系列（一）
9． 完型填空
10． Homework
I. Homework Review
3
commitment
diversify
saturated
attraction
reliable
strength
encourage
growing
4
happy with
diversify into
set up
be faced with
to stay/be loyal to
exchanged for
compete with
be committed to sth.
作文講評：
Dear Mr. Oltey
Thank you for your letter of 10 November 2002 concerning car arrangements for our December conference.
I would like to inform you that certain changes have been made.
9 December
· Firstly, you can collect our delegates from Grand Hotel at 8.30am rather than 8.15 because the conference centre is not far.
· We will not need your cars to transfer guests at 6pm because we will hold the Chairman’s party in the conference center instead of the Grand Hotel.
10 December
· You will take delegates to my factory site. However, our factory site is in Commercial Road not Station Road. I am sorry for the mistake.
· After you return to the Grand Hotel for lunch, could you possibly wait there until 2.30pm? There are twelve people who need transport to the airport.
I do hope these changes will not inconvenience you and I will phone you next week to check if everything is fixed.
Yours sincerely
David Guan
II. What are public relations?
public relations noun
1 [uncountable] the work of explaining to the public what an organization does, so that they will understand it and approve of it 公共關系工作
They ran their own successful public relations business in London. 他們在倫敦經(jīng)營自己的非常成功的公共關系公司。
2 [plural] the relationship between an organization and the public 公共關系
The project has been disastrous for the bank in terms of public relations. 就公共關系而言，該項目對這家銀行而言是失敗的。
a public relations exercise (=done in order to improve the relationship between the public and an organization) . 公共關系運作
1. Decide whether the following are the responsibility of the PR or Marketing Department at Skoda.
*Eilish O’Shea
’ apostrophe
PR
Ø Communication with the press
Ø Development of the company’s reputation
Ø Public awareness of company values
Marketing Department
Ø Research into the public’s needs
Ø Brand development
Ø Decisions about product pricing
2. 語言要點：描述工作職責
My job is to ..
Ø My job is to plan and manage the public relations strategy for the Skoda brand in the UK.
I’m responsible for…
Ø This means I’m responsible for dealing with the press,……
My job involves
In this job you have to …
Vocabulary
dealership noun [countable] a business that sells a particular company's product, especially cars 代理經(jīng)銷（尤指代理汽車銷售）
primary adjective
1 [usually before noun] most important 重要的
ￚ同義詞 main
Our primary concern is to provide the refugees with food and healthcare.我們主要的擔憂就是向難民提供食品和醫(yī)療援助。
Many of the villagers rely on fishing as their primary source of income. 這里多數(shù)村民依賴捕魚作為他們主要的收入來源。
primary purpose/aim/objective
Their primary objective is to make money. 他們主要的目的就是要盈利。
Personal safety is of primary importance. 個人安全是重要的事情。
2 [only before noun] especially British English relating to the education of children between five and eleven years old 英國英語：初級的
American Equivalent: elementary
primary education 小學教育
provide verb [transitive]
to give something to someone or make it available to them, because they need it or want it 提供
Tea and biscuits will be provided.
provide something for somebody
The hotel provides a shoe-cleaning service for guests.
provide somebody with something
The project is designed to provide young people with work.
differ verb [intransitive]
1 to be different from something in some way 不同
The two systems differ in many respects. 這兩個體系在很多方面都不同。
differ from
People differ from one another in their ability to handle stress. 人們在應對壓力時各不相同。
differ between
The symptoms did not differ between the two groups. 兩組實驗的結果沒有顯示出不同的癥狀。
differ widely/greatly/significantly etc
We soon found that prices differed enormously. 我們很快就發(fā)現(xiàn)價格差異很大。
Experts have differing views on the subject. 專家就該問題觀點各不相同。
2 if two people or groups differ about something, they have opposite opinions 意見不一致 ￚ同義詞 disagree
differ about/on/over
The two lawyers differed about how to present the case. 這兩位律師就如何打官司意見不統(tǒng)一。
identify verb[transitive]
past tense and past participle identified present participle identifying third person singular identifies
1 to recognize and correctly name someone or something 準確地認出（人或物）
The police took fingerprints and identified the body. 警察提取了指紋并確認尸體。
2 to recognize something or discover exactly what it is, what its nature or origin is etc 確認，發(fā)現(xiàn)
Scientists have identified the gene that causes abnormal growth. 科學家們發(fā)現(xiàn)了引起非正常增長的基因。
They identified a number of problem areas. 他們找出了一些問題出現(xiàn)的領域。
satisfy verb[transitive] if you satisfy someone's needs, demands etc, you provide what they need or want滿足
satisfy somebody's needs/demands/desires 滿足需要
The program is designed to satisfy the needs of adult learners.
satisfy somebody's hunger/appetite (=give someone enough food to stop them from feeling hungry) 滿足了胃口/食欲
A salad won't be enough to satisfy my appetite.
Just to satisfy my curiosity (=find out something), how much did it cost? 滿足好奇心
on a regular basis
What is a PR?
Marketing has more to do with identifying customer needs and developing the right products to satisfy those needs. PR, on the other hand, is more concerned with establishing and maintaining goodwill and understanding between the company and its public.
Marketing reaches the public through advertising, whereas we work more with the press and broadcast media.
u Listen to the tape again. Match the verbs with the phrases to describe the role of the PR Department at Skoda.
manage the public relations strategy
deal with the press and public with information
provide the press, television and radio
give an accurate picture of the company
maintain goodwill and understanding
build long-term relationship
3. Speaking.
Find out about your study partner’s duties and responsibilities or yours.
III. The benefits of good PR
Listening.
1. B 2. A 3. C 4. C 5. A 6. B 7. C 8. B
Vocabulary
genuine adjective
1 a genuine feeling, desire etc is one that you really feel, not one you pretend to feel 真實的（感受）
ￚ同義詞 sincere
genuine interest/concern/desire etc 真感興趣/真切的擔憂/真實的愿望
The reforms are motivated by a genuine concern for the disabled.這些改革是由對殘疾人真切的擔憂而實施的。
2 something genuine really is what it seems to be 真實的 ￚ同義詞 real
We need laws that will protect genuine refugees. 我們需要保護真正難民的法律。
3 someone who is genuine is honest and friendly and you feel you can trust them 真誠的 ￚ反義詞 false
She is the most genuine person I've ever met. 她是我遇到過的真誠的人。
ￚgenuinely adverb
The boy seemed genuinely interested.這個男孩看上去真感興趣。
ￚgenuineness noun [uncountable]
misconception noun [uncountable and countable] an idea which is wrong or untrue, but which people believe because they do not understand the subject properly 誤解
popular/common misconception 普遍的/常見的誤解
There is a popular misconception that too much exercise is bad for you. 現(xiàn)在流行的誤解就是太多的身體鍛煉會對你有害。
misconception that
Refugees have the misconception that life is great over here. 難民們誤認為這里的生活很美好。
misconception about
many people's misconceptions about the blind and deaf 許多人對于盲人和聾人存在的誤解
up-to-date adjective
1 including all the latest information 新的
up-to-date information/data/figures/news etc 新的信息/數(shù)據(jù)/數(shù)字/消息
They have access to up-to-date information through a computer database.
keep/bring somebody up-to-date (=to give someone all the newest information about something)
Our magazine will keep you up-to-date with fashion. 我們的雜志會讓你獲得新的時尚信息。
2 modern or fashionable 現(xiàn)代的，時尚的
up-to-date equipment/facilities/technology etc 現(xiàn)代的設備/設施/技術
up-to-date kitchen equipment 現(xiàn)代廚房設備
keep/bring something up-to-date (=to make something more modern)
The old system should be brought up-to-date. 這套老系統(tǒng)應該更新升級。
marketplace [countable]
1 the marketplace
the part of business activity that is concerned with buying and selling goods in competition with other companies 市場
Some retailers worry that new regulations will hurt their ability to compete in the marketplace. 一些零售商們擔憂新法規(guī)會傷及他們在市場中與對手競爭的能力。
2 an open area in a town where a market is held 集市
emphasis noun[uncountable and countable]
plural emphases
1 special attention or importance
emphasis on
In Japan there is a lot of emphasis on politeness. 在日本，人們很重視禮貌。
put/place emphasis on something
The course places emphasis on practical work. 這門課程重視實際工作技能。
a change of emphasis in government policy 政府政策重心的轉(zhuǎn)變
2 special importance that is given to a word or phrase by saying it louder or higher, or by printing it in a special way 重音
emphasis on
The emphasis should be on the first syllable. 這個單詞的重音應該在第一個音節(jié)上。
point-of-sale material
showroom noun [countable] a large room where you can look at things that are for sale, such as cars or electrical goods 展示間
a car showroom 汽車展示間
regardless adverb
1 without being affected or influenced by something 不管
regardless of
The law requires equal treatment for all, regardless of race, religion, or sex. 法律面前人人平等，無論你的種族，宗教信仰或性別。
indication noun [uncountable and countable]
a sign, remark, event etc that shows what is happening, what someone is thinking or feeling, or what is true 指示
indication of
Dark green leaves are a good indication of healthy roots. 深綠色的葉子是根部健康的標志。
Could you give me some indication as to when I am likely to receive a reply? 你能就我何時可以收到答復給我一些提示嗎？
indication (that)
Indications are that the situation hasn't improved much. 眾多信息提示狀況并沒有改善。
There is every indication (=there are very clear signs) that it is true. 有種多跡象顯示這件事是真的。
Record ▶HIGHEST/BEST EVER◀
[countable] the fastest speed, longest distance, highest or lowest level etc that has ever been achieved or reached, especially in sport 好的紀錄
As a student, he broke the Scottish record for the 100 metres. 作為一名學生，他打破了蘇格蘭100米的紀錄。
set a new world record 創(chuàng)造了新的世界紀錄
British exports in 1991 were at an all-time record. 英國的出口量在1991年創(chuàng)下了歷史高紀錄。
A record number of people have been thrown out of their homes. 創(chuàng)紀錄的人們被趕出了家門。
personal satisfaction
be down to somebody
if an action or decision is down to you, it is your responsibility 由…. 負責
It's down to me to make sure that everyone is happy. 我的職責就是讓每個人都開心。
be down to somebody/something
to be the result of one person's actions or one particular thing 歸因于
Speaking.
public image
---image agent形象代言人
IV. Organising a PR event
branding noun [uncountable] a practice which involves a company giving a group of their products the same brand name, helping this name to become well-known 樹立品牌形象的做法
paperwork noun [uncountable]
1 work such as writing letters or reports, which must be done but is not very interesting 文書工作
Police work involves so much paperwork these days. 現(xiàn)在警察也要做大量的文書工作。
2 the documents that you need for a business deal, a journey etc 文書
venue noun [countable]
a place where an organized meeting, concert etc takes place 地點
sporting/conference/concert etc venue 體育/會議/音樂會舉辦的地點
The first thing to do is book a venue. 第一件要做的事就是預定場地。
The band will play (=perform at) as many venues as possible. 這個樂隊將會盡可能多地在各地表演。
venue for
the venue for the latest round of talks 近一輪談判的地點
monitor verb [transitive]
1 to carefully watch and check a situation in order to see how it changes over a period of time 監(jiān)察，監(jiān)管
Patients who are given the new drug will be asked to monitor their progress. 服用新藥的病人需要監(jiān)視他們病情的進展。
The government is monitoring the situation very closely. 政府正在密切地監(jiān)視著局面。
The temperature is carefully monitored. 人們正密切地監(jiān)控著溫度。
monitor what/how etc
We need a better system for monitoring what is going on. 我們需要一個更完善的體系來監(jiān)控事情的進展。
2 to secretly listen to other people's telephone calls, foreign radio broadcasts etc 竊聽
He suspected that his phone calls were being monitored. 他懷疑他的電話被竊聽了。
access noun [uncountable]
1the right to enter a place, use something, see someone etc 進入某地、使用某物或看望某人的權利
access to
Access to the papers is restricted to senior management. 只有高層管理人員才有權看到這些文件。
Cats should always have access to fresh, clean water. 要經(jīng)常讓貓能夠喝到新鮮干凈的水。
2 how easy or difficult it is for people to enter a public building, to reach a place, or talk to someone 可接近性
a villa with easy access to the sea 一座很容易就到海邊的別墅
3 the way you use to enter a building or reach a place 途徑，通道
Access is by means of a small door on the right. 入口處在右邊的一個小門。
access to
Access to the restrooms is through the foyer. 去往廁所的路要穿過大堂。
4 have access to a car/a computer etc
to have a car, computer etc that you can use 可以使用車或登陸電腦
5 gain/get access (to something)
to succeed in entering a place or in seeing someone or something 可以進入某地或看到某人
The police managed to gain access through an upstairs window. 警方試圖通過樓上的窗戶進入。
information pack 信息袋
info noun / [uncountable] informal 信息
information
clash verb
1 [intransitive] if two armies, groups etc clash, they start fighting - used in news reports 新聞用語：軍隊沖突
Troops clashed near the border. 雙方軍隊在邊境交火了。
clash with
Police have clashed with demonstrators again today. 警方今天又與*者發(fā)生了沖突。
2 [intransitive] if two people or groups clash, they argue because they have very different beliefs and opinions - used in news reports 新聞用語：爭辯
clash with
Democrats clashed with Republicans in a heated debate. 共和黨人士在充滿火藥味的辯論中與共和黨人士激烈地爭辯著。
clash over/on
The two men have clashed over the report's conclusions. 這兩個男人就該報告的結論爭辯起來。
3 [intransitive] especially British English if two events clash, they happen at the same time in a way that is inconvenient 兩件事撞車
American Equivalent: conflict
clash with
The announcement has been delayed to avoid clashing with the Prime Minister's speech. 為了避免與總理的講話同時發(fā)布，該聲明被推遲。
freelance adjective, adverb
working independently for different companies rather than being employed by one particular company 自由職業(yè)的（地）
She works freelance from home. 她在家做自由職業(yè)者。
freelance journalist/writer/photographer etc 自由職業(yè)記者/作家/攝影師
ￚfreelance verb [intransitive] 作自由職業(yè)
He's freelancing for several translation agencies. 他為幾家翻譯社作自由職業(yè)。
ￚfreelance also freelancer noun [countable] 自由職業(yè)者
photographer noun [countable] someone who takes photographs, especially as a professional or as an artist 攝影師
a fashion photographer 時裝攝影師
printer noun [countable]
1 a machine which is connected to a computer and can make a printed record of computer information 打印機
a laser printer 激光打印機
a colour printer 彩色打印機
2 someone who is employed in the trade of printing 印刷工人
itinerary noun[countable] a plan or list of the places you will visit on a journey 旅行計劃 （復數(shù) itineraries）
His itinerary would take him from Bordeaux to Budapest. 他的旅行計劃顯示他將從波爾多到布達佩斯。
brief verb [transitive] to give someone all the information about a situation that they will need 情況通報
brief somebody on something
The president has been fully briefed on the current situation in Haiti. 總統(tǒng)得到了目前海地局勢的詳細匯報。
briefing noun [uncountable and countable] information or instructions that you get before you have to do something 信息，指令
Key:
Advanced preparation E
6 weeks ahead C G
3 weeks ahead D
1 week ahead A
At the event B F
Ex. 3. Writing.
Dear Mr. Downe
I am pleased to be able to invite you to the launch of English Tomorrow, the exciting new multi-level CD-ROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.
The official launch will take place at 3pm on 25th July at Royal Bell Hotel, South Harford, Somerset.
During the afternoon there will be an opportunity for you to try out the material. Moreover, the designers - Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any questions you may have.
I do hope your schedule will allow you to accept our invitation. I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.
Yours sincerely
Ruth Williams
PR Manager
V. Vocabulary consolidation of unit 4b on page 164
VI. Unit 5a Relocation
relocate verb [intransitive and transitive] if a person or business relocates, or if they are relocated, they move to a different place 搬家
relocate to
A lot of firms are relocating to the North of England. 許多公司都搬到了英格蘭的北部地區(qū)。
relocate in
businesses that relocate in depressed areas 搬到經(jīng)濟蕭條地區(qū)的公司
relocate somebody/something to something
The residents were relocated to temporary accommodation while the work was being done. 當工程正在進展的時候，居民被暫時安置在別的地方。
ￚrelocation noun [uncountable]
Why do companies relocate?
Speaking.
· Why do companies relocate to another part of the same country?
· Why do they relocate to another country?
Factors into consideration:
Employment costs, grants, transportation, telecommunications, ……
You can preview the text “Thinking of relocating?”
VII. Oral Practice ---Selling products
Selling Products
u Which aspect of a product do you think is most important to customers?
參考答案
I think reliability is the most important aspect of a product. It should last for years. Besides, user-friendliness is also another important aspect. With modern technology, products are sophisticated. However, it should be easy to use with their multi-functions.
a sophisticated machine, system, method etc is very well designed and very advanced, and often works in a complicated way 精密的
sophisticated software
u Do you think you would be/ are a good salesperson?
參考答案
No, I don’t think I would be a good saleswoman. A good salesperson should possess the following attributes: patience, empathy, persuasiveness, good timing skills, and perseverance.
attribute noun [countable] a quality or feature, especially one that is considered to be good or useful 好的品質(zhì)
What attributes should a good manager possess? 一個好經(jīng)理應該具備什么樣的品質(zhì)？
empathy noun [uncountable] the ability to understand other people's feelings and problems 同情
empathy with/for
She had great empathy with people. 她具有一顆同情人民的心。
u Do you think it is essential to have training for a sales job?
參考答案
Yes. A sales job involves a range of skills. Salespeople should be equipped with such knowledge to facilitate their work.
u Do you think employers should pay commission to their sales staff?
參考答案
Yes. Employers should devise a special payment scheme for its sales staff which should be divided into a base pay plus commissions. Commissions can be incentives to motivate salespeople to be top sellers.
VIII. 數(shù)字知識系列（一）
（一）數(shù)字
(1) These numbers are often confusing.
在說基數(shù)詞時，有些數(shù)字容易混淆。他們就是幾十和十幾。例如：
13 thirteen 30 thirty
14 fourteen 40 forty
15 fifteen 50 fifty
16 sixteen 60 sixty
17 seventeen 70 seventy
18 eighteen 80 eighty
19 nineteen 90 ninety
(2) The word hundred and thousand are always used without an s.
當hundred和thousand在表示某一個具體的數(shù)字時總是沒有復數(shù)變化的。例如：
200 two hundred
3,000 three thousand
N.B.
1500 fifteen hundred (one and a half thousand)
2300 twenty-three hundred
4600 forty-six hundred
In British English, the word hundred is followed by and. In American English, It isn’t.
在英國英語中，hundred的后面總是要跟上一個and，而在美語中，就不用。例如：
432 four hundred and thirty-two(British)
four hundred thirty two (American)
N.B.
hundreds of // thousands of
(二) Telephone numbers
在表述電話號碼時，我們應注意以下幾個原則：
（1） 電話號碼要一位一位的說；
（2） 遇到數(shù)字0時，在電話英語中念成是oh(英國英語)或zero（美國英語）。
（3） 在電話號碼中如果遇到兩個相同的數(shù)字可以念成是double X。
比如：6256 7899可以念成是 six two five six seven eight double nine
再比如：010 62655937 可以念成是oh one oh six two six double five nine three seven。
（4） 與電話英語還有一些相關詞匯，它們也會在聽力考試中出現(xiàn)的，它們是：
extension n. 分機 (ext.) switchboard n. 交換機
operator n.接線員 area code 地區(qū)號碼
VI. 完型填空。
Dear Miss Brown.
Thank you for your letter of 5 October, concerning (example)… goods purchased in our store in Basingstoke.
I am very sorry indeed that you were not satisfied with the celebration chocolates that you bought from our store. I can (21)….. your disappointment when you discovered that the chocolates were not as shown on the (22)…… and were in(23)…. all the same shape.
Our company is always trying to improve the (24)….. of its merchandise and we are very unhappy when one of our products does not (25)…. satisfaction.
The manufactures of our chocolates have (26)…. guidelines for production which should (27) …..instances such as this from happening. Obviously our checking and packing procedures were not (28)……. and we will discuss this with the manufactures.
In the (29)….., I regret the disappointment you were
(30)….. As a gesture of goodwill, I have pleasure in refunding the (31)….. of the chocolates and enclose a gift voucher that you can (32)….. in our Basingstoke branch.
Thank you for bringing this matter to our (33)… . I hope any further purchases you may (34)….. at our stores will be up to our (35)…..high standards.
Yours sincerely
A N Ferguson
A N Ferguson
Customer Relations
Example:A faulty B wrong C incorrect D inadequate
21 A know B distinguish C understand D recognize
22 A packaging B layer C parcel D envelope
23 A point B fact C honesty D detail
24 A worth B goodness C quality D grade
25 A Meet B supply C present D give
26 A straight B pure C immediate D clear
27 A prevent B avoid C forbid D contain
28 A followed B admitted C confirmed D engaged
29 A while B meantime C period D space
30 A brought B caused C effected D produced
31 A cost B money C amount D bill
32 A employ B operate C apply D use
33 A view B attention C sight D regard
34 A move B have C make D do
35 A ordinary B usual C common D natural
講評：這道題的題目是一封道歉信，大家可以再復習一下道歉信的寫法。
C A B C D D A A B B A D B C B
merchandise noun [uncountable] formal goods that are being sold 出售的商品
A range of official Disney merchandise was on sale. 一系列官方認可的迪斯尼商品在出售。
They inspected the merchandise carefully. 他們仔細地檢查了商品。
satisfaction noun
[uncountable and countable] a feeling of happiness or pleasure because you have achieved something or got what you wanted 滿意
ￚ反義詞 dissatisfaction
She got great satisfaction from helping people to learn.
Do you feel a sense of satisfaction at the end of the working day?
'I've passed all my exams', he announced with satisfaction.
At least he had the satisfaction of knowing that he was right.
Finance officials expressed satisfaction with the recovery of the dollar.
I didn't want to give him the satisfaction of seeing how upset I was.
people who enjoy reasonably high job satisfaction
refund noun [countable]
1 an amount of money that is given back to you if you are not satisfied with the goods or services that you have paid for 退還的金額
They refused to give me a refund. 他們拒絕退我錢。
Return your purchase within 14 days for a full refund. 如果產(chǎn)品不滿意，請在購買商品14日之內(nèi)退還，可以獲得全額退還。
You should go down there and demand a refund. 你可以去那里去要他們退你錢。
refund verb [transitive]
to give someone their money back, especially because they are not satisfied with the goods or services they have paid for 退還，歸還
I took the radio back, and they refunded my money. 我把收音機拿回去，他們把錢退給我
1. Self-study Exercises 4.
2.
l You are responsible for planning the magazine advertising of your company’s new product, which is a polish car. You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign.
l Write a letter of 120-140 words to Mr. Ellwood at the magazine, telling him about the changes to the advertisement booking, and asking him for and other information that you require..
l Do not include addresses.
Dear Ms Beddington,
Thank you for your advertisement booking, the details of which I confirm below.
Name of Company: Autocare Products
Name of product: Supergloss
Details of advert: 1/2-page black & white
Advert will appear in: June. July and August issues of the magazine
Cost of advert: $350 per issue (3 issues=$1050)
Discount: 5% for early booking
Total Cost: $997.50
We trust that this is satisfactory.
Yours sincerely,
Jack Ellwood
Jack Ellwood
Advertising Sales Manager
To: Ms BeddingtonFrom: John Brown, Marketing DirectorRe: New product advertisingThe Managing Director has approved an increase of budget on this campaign, so we can go for: colour advert, six issues.Could you contact the magazine and get them to change this? Please check the price and the possibility of a bigger discount.Also tell them to get the product name right - Supagloss.ThanksJohn