英語資源頻道為大家整理的chinadaily雙語新聞：蘋果發(fā)布CEO庫克致中國消費者的信，供大家閱讀參考。
在315過去兩周左右時間里，圍繞著蘋果iPhone的保修問題一直是廣大消費者和各大媒體關注的焦點。近日，蘋果發(fā)布了一封蘋果CEO Tim Cook致中國消費者的信。信中表示，蘋果針對售后實施了四項重點改進，其中包括對iPhone 4和iPhone 4S維修政策的調整。由于iPhone5一體化程度更高，機身和后殼無法分離，所以蘋果此前一直采用整機更換的維修方式，更換過的手機保修期按照一年重新計算。以下是蘋果官方發(fā)布的信函全文：
Here is the translated excerpt:
以下是蘋果官方發(fā)布的信函全文(中英對照)：
Dear Chinese consumers:
致尊敬的中國消費者：
Over the past two weeks we have been receiving lot of feedback about Apple’s repair and warranty policy in China. We have thought deeply about those points of view and together with the relevant government departments carefully studied our “Three Guarantees” policy. We have also reviewed how we communicate about our maintenance policy and checked our management of our Apple authorized service providers. We are aware that a lack of communication during this process has led to the perception that Apple is arrogant and doesn’t care or attach enough importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gave consumers.
在過去的兩周里，我們收到了許多關于Apple在中國維修和保修政策的反饋。我們不僅對這些意見進行了深刻的反思，與相關部門一起仔細研究了 “三包” 規(guī)定，還審視了我們維修政策的溝通方式，并梳理了我們對Apple授權服務提供商的管理規(guī)范。我們意識到，由于在此過程中對外溝通不足而導致外界認為Apple態(tài)度傲慢，不在意或不重視消費者的反饋。對于由此給消費者帶來的任何顧慮或誤會，我們表示誠摯的歉意。
In order to further improve our level of service, we are implementing the following four major adjustments:
為了進一步提高服務水平，我們正在實施以下四項重大調整：
[We will] improve the repair policy for the iPhone 4 and iPhone 4S.
改進iPhone 4和iPhone 4S維修政策
[We will] provide a concise and clear repair and warranty policy statement on Apple’s official website.
在Apple官方網(wǎng)站上提供簡潔清晰的維修和保修政策說明
[We will] increase the supervision and training given to Apple’s authorized service providers.
加大力度監(jiān)督和培訓Apple授權服務提供商
[We will] make sure that consumers can easily contact Apple for feedback on our service and other related issues.
在315過去兩周左右時間里，圍繞著蘋果iPhone的保修問題一直是廣大消費者和各大媒體關注的焦點。近日，蘋果發(fā)布了一封蘋果CEO Tim Cook致中國消費者的信。信中表示，蘋果針對售后實施了四項重點改進，其中包括對iPhone 4和iPhone 4S維修政策的調整。由于iPhone5一體化程度更高，機身和后殼無法分離，所以蘋果此前一直采用整機更換的維修方式，更換過的手機保修期按照一年重新計算。以下是蘋果官方發(fā)布的信函全文：
Here is the translated excerpt:
以下是蘋果官方發(fā)布的信函全文(中英對照)：
Dear Chinese consumers:
致尊敬的中國消費者：
Over the past two weeks we have been receiving lot of feedback about Apple’s repair and warranty policy in China. We have thought deeply about those points of view and together with the relevant government departments carefully studied our “Three Guarantees” policy. We have also reviewed how we communicate about our maintenance policy and checked our management of our Apple authorized service providers. We are aware that a lack of communication during this process has led to the perception that Apple is arrogant and doesn’t care or attach enough importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gave consumers.
在過去的兩周里，我們收到了許多關于Apple在中國維修和保修政策的反饋。我們不僅對這些意見進行了深刻的反思，與相關部門一起仔細研究了 “三包” 規(guī)定，還審視了我們維修政策的溝通方式，并梳理了我們對Apple授權服務提供商的管理規(guī)范。我們意識到，由于在此過程中對外溝通不足而導致外界認為Apple態(tài)度傲慢，不在意或不重視消費者的反饋。對于由此給消費者帶來的任何顧慮或誤會，我們表示誠摯的歉意。
In order to further improve our level of service, we are implementing the following four major adjustments:
為了進一步提高服務水平，我們正在實施以下四項重大調整：
[We will] improve the repair policy for the iPhone 4 and iPhone 4S.
改進iPhone 4和iPhone 4S維修政策
[We will] provide a concise and clear repair and warranty policy statement on Apple’s official website.
在Apple官方網(wǎng)站上提供簡潔清晰的維修和保修政策說明
[We will] increase the supervision and training given to Apple’s authorized service providers.
加大力度監(jiān)督和培訓Apple授權服務提供商
[We will] make sure that consumers can easily contact Apple for feedback on our service and other related issues.