外貿(mào)英語(yǔ)一點(diǎn)通第13期:價(jià)格談判

字號(hào):

Discount 折扣
    A: We can offer you 5% discount.
    B: Your price is rather out of line, much higher than we expected. We can’t buy with your offer.
    A: Well, what do you suggest then? How about 8%?
    B: When we say your prices are much too high, we don’t mean they are higher only by 2 or 3 percent. If we are to place an order with you, I think a discount of about 15% would be sufficient.
    A: What? You want to drive me bankrupt! You can’t expect us to make such a large reduction.
    B: There’s no point in making a counter offer because the gap is too great.
    A: How about 10%? This price is already a little tight, our profit margin is not that large.
    B: OK. I can settle for that.
    重點(diǎn)講解:
    1. sufficient 足夠的,充分的
    2. bankrupt 破產(chǎn)者,破產(chǎn)
    3. counter 相反,起抵消作用的事物
    A: 我方可以給貴方5%的折扣。
    B: 貴公司的價(jià)格與行情不符,比我方所預(yù)料的要高得多。我們不能接受這一價(jià)格。
    A: 嗯,那你想減少多少?8%的折扣怎么樣?
    B: 我們說(shuō)你們的價(jià)格太高,并不是說(shuō)僅僅高出2%或3%。如果我們要向你們訂貨,我認(rèn)為大約15%的折扣倒還差不多。
    A: 什么?你想讓我們公司破產(chǎn)嗎?我們不可能打這么低的折扣。
    B: 由于相差太懸殊,討價(jià)還價(jià)也沒有什么意義。
    A: 10%怎么樣?這個(gè)價(jià)格已經(jīng)有點(diǎn)勉強(qiáng)了,我們的利潤(rùn)沒有那么高的。
    B: 好吧,成交。