2016年商務(wù)英語(yǔ)考試BEC中級(jí)練習(xí)題5

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單項(xiàng)選擇題
    1、根據(jù)下面資料,回答題
    A.James King: Chief Executive of Fentons Finance
    King was nominateD for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revereD by his team.He is crediteD with reinventing Fentons Finance - revitalizing its culture of inflexibility, removing outdateD pre-merger barriers anD playing A.brilliant tactical game.He leD everyone to believe he was opposeD to large mergers anD then jumpeD on the Westcombe Bank opportunity at just the right moment.History will be the judge, but for now the markets consider King to be A.star.
    B.Keith Nash: Chief Executive of Hamley's Supermarkets
    Nash took over as CEO when Hamley's systems anD distribution were out of date anD the branD badly needeD freshening up.He began refocusing the branD at the higher quality enD of the fooD market anD launcheD several own-branD initiatives for the health conscious.As A.result, the share price has gone up nearly 80 per cent.This shoulD be extremely satisfying for Nash, who haD left the retailer in 1986, disappointeD after failing to secure the top job.
    C.Jorge Marquez: Chairman of the Kenwick Group
    Marquez was A.popular choice for his achievements at Kenwick.The judges say he has been courageous in pushing through the appointment of controversial or inexperienceD chief executives to companies within the group, anD then sponsoring them as they transformeD their businesses.He operates as A."virtual" chairman, without A.permanent office in any one company.He phones his CEOs regularly, anD several of them have acknowledgeD the vital contribution he makes to their effectiveness.Everyone is impresseD at how he also finds the time to be chairman of two other large companies.
    D.RicharD Jenkins: Finance Director of Centron Advertising
    Labouring in the shadow of A.high-profile boss can sometimes draw attention away from the finance director, anD the judges considereD it was high time Jenkins got that attention.The CEO may be the publiC.face of Centron, but Jenkins is the one who makes it run smoothly.BehinD the scenes, he is constantly demonstrating that budgets anD forecasts are what is needeD to make A.company successful, particularly now that the advertising market has been hit by recession, it is largely thanks to him that Centron is in much better shape than its rivals.
    This businessman has successfully targeteD A.different group of consumers.
    2、根據(jù)下面資料,回答題
    Getting the Most out of Meetings
    One aspect of business life which many managers are unhappy with is the need to attend meetings. Research indicates that managers will spend between a third and a half of their working lives in meetings. Although most managers would agree that it is hard to think of an alternative to meetings, as a means of considering information and making collective decisions, their length and frequency can cause problems with the workload of even the best-organized executives.
    Meetings work best if they take place only when necessary and not as a matter of routine. One example of this is the discussion of personal or career matters between members of staff and their line and personnel managers. Another is during the early stages of a project when the team managing it needs to learn to understand and trust one another.
    Once it has been decided that a meeting is necessary, decisions need to be taken about who will attend and about the location and length of the meeting. People should only be invited
    to attend if they are directly involved in the matters under discussion and the agenda should be distributed well in advance. An agenda is vital because it acts as a road map to keep discussion focused and within the time limit allocated. This is also the responsibility of the person chairing the meeting, who should encourage those who say little to speak and stop those who have a great deal to say from talking too. much.
    At the end of a well organized meeting, people will feel that the meeting has been a success and be pleased they were invited. They will know not only what decisions were made but also the reasons for these decisions. Unfortunately, at the end of a badly organized meeting those present will leave feeling that they have wasted their time and that nothing worthwhile has been achieved.
    Much thought has been given over the years to ways of keeping meetings short. One man who has no intention of spending half his working life in meetings is Roland Winterson, chief executive of a large manufacturing company. He believes that meetings should be short, sharp and infrequent. "1 try to hold no more than two or three meetings a week, attended by a maximum of three people for no longer than half an hour," he says. "They are clearly aimed at achieving a specific objective, such as making a decision or planning a statement, and are based on careful preparation. I draw up the agenda for every meeting and circulate it in advance; those amending are expected to study it carefully and should be prepared to both ask and answer questions. Managers are best employed carrying out tasks directly connected with their jobs not attending endless meetings. In business, time is money and spending it in needless meetings that don't achieve anything can be very costly. Executives should follow the example of lawyers and put a cost on each hour of their time and then decide whether attending a long meeting really is the best way to spend their time."
    What do most managers think about meetings?
    A. Meetings take up most of their working life.
    B. Meetings allow them to monitor decision-making.
    C. Meetings prevent them from establishing a routine.
    D. Meetings are the only way they know of achieving certain objectives.
    3、根據(jù)下面內(nèi)容,回答題
    Buffet Zone
    Lucy Robertson started working at a take-away food business to supplement her income during her student days at Edinburgh University. Several years later she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotland's leading independent caterers, with a turnover of almost ε6m.
    She had never planned to own a business, and had certainly never considered a career in catering. (0)...G…  However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits that at the time she knew nothing about catering. (8).....It was a difficult time, but essential in terms of gaining the experience she needed. The late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches. (9).....  "At one point there were 26 food outlets within a 5-kilometre radius," Robertson recalls, as the economy changed and the once packed office blocks started to become vacant, it became clear that Robertson would need to diversify. (10)......It changed the direction of the company for good.
    As Robertson began to win catering contracts, she decided that the company would have to move to larger premises. In 1994, the move was made when she bought another catering business that already had a number of profitable contracts for boardroom lunches.
    Meanwhile, Robertson's main competitor, the oldest catering company in Edinburgh, was causing her some anxiety. "Customer loyally is not to be underestimated," she warns. But Robertson is not someone who is easily put off. (11)...... Partly as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the group's headquarters.
    By now, Grapevine's main competitor was a new catering company called Towngates. Although Robertson tried to raise enough money to buy Towngates, she did not succeed. Then luck intervened and Towngates went bankrupt. (12)......Many accepted and the company's turnover went from ε700,000 to ε1.5 million almost overnight.
    However, the company's growth was not as smooth as it sounds in retrospect. Robertson admits, "We were close to the edge during the growth period. Like many under-capitalized companies trying to grow, it might easily have collapsed."  But that, she feels, is the challenge of developing your own business.
    A.But there are plenty of similar contracts to be won in the east of Scotland before   Robertson turns her attention elsewhere.
    B.Her way round this particular problem was to recruit the catering manager of the rival company.
    C.But this demand was short-lived, and before long, increasing competition made it harder to make a profit.
    D."It was a dramatic learning curve and very small amounts of money were earned at first," says Robertson.
    E.She decided that the solution, since many companies required working lunches for   meetings with clients, was to prepare and deliver meals to business premises.
    F.On hearing this, Robertson immediately contacted all of their clients and offered the   services of Grapevine Caterers.
    G.Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.
    (8)應(yīng)選
    填空題
    4、根據(jù)下面資料,回答題
    Market Research
    0 Market research involves in collecting anD sorting facts anD opinions from specifiC.groups
    00 0f people.The purpose of research can vary from discovering the popularity of A.political
    34 party to assessing whether is A.product needs changing or replacing.Most work in
    35 consumer research involves interviewers employeD by market research agencies,but
    36 certain industrial anD social research is carrieD out by any specialist agencies.Interviews
    37 may be with individuals or groups anD can last anything as from A.few minutes to an hour
    38 0r more.In some interviews,people may be askeD to examine or try out products before
    39 giving up their opinion.Successful interviewers tenD to like meeting people anD should
    40 not only be shy of addressing strangers.Interviewers are usually expecleD to work
    41 unsupervised,organizing their own workloaD Self-discipline is absolutely essential,and
    42 as are motivation anD enemy.There are no specifiC.a(chǎn)ge limits for such A.work,though
    43 many agencies prefer to employ older applicants with experience of meeting people。
    44 Market research agencies which frequently organize training,where trainees learn how
    45 to recognize socio-economiC.groups anD practice approaching to the public。
    34__________
    5、根據(jù)下面內(nèi)容,回答題
    
Customer Behaviour
0 The consumer is the focus of all retail business and it is important to appreciate how
    00 consumers are influenced in their buying decisions.Most of consumers, before making a
    34 purchase, gather information and evaluate with the alternatives, but the extent to which
    35 they look for information depends on the type of purchase.For example, in the case of
    36 routine grocery purchases most consumers respond.to automatically.However, for
    37 purchases where the risk of making the wrong decision is greater, like buying a new
    38 car, so the search for information is more important.The decision to purchase is never a
    39 single decision but a number of these separate decisions, and at any time during this
    40 process, consumers can change their minds about and choose an alternative route.For
    41 example, although a consumer may have decided where to buy a product only to realize
    42 at the last moment that this is, in fact, having the wrong choice.The price in the store may
    43 be too high or the staff unhelpful.On the other hand, a lack of queues, favourable credit
    44 facilities and efficient staff all lead to a too positive impression, so retailers should
    45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.
    34__________
    6、
Japanese McDonald’s

    If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.
    McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____
    Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____
    McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.
    A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.
    B. McDonald’s took a chance and chose him.
    C. Fujita and McDonald’s continue to benefit from each other.
    D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.
    E. Fujita likes to take credit for a rise in the average weight of his people.
    F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.
    G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.
    H. But Fujita himself prefers noodles to Big Macs.
    I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.
    7、PART ONE
    Questions 1-7
    Look at the sentences below and the job advertisements on the opposite page.
    Which job does each sentence 1-7 refer to?
    For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.
    You will need to use some of these letters more than once.
    Example:0 This post involves some secretarial duties.
    0 A B C D
    1 You will be responsible for the operation of a computer system.
    2 You must be able to forecast what people will want to wear.
    3 You will be able to work with people from many different countries and backgrounds.
    4 You will have a qualification which covers two subject areas.
    5 It is necessary to have worked in this sector before.
    6 You will need to keep in contact with the headquarters of the organization.
    7 The advertisement emphasises the need to have a suitable approach to important people.
    A
    BUSINESS MANAGERYou will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.
    B
    DEPARTMENT STORE BUYERBased at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women's fashion and will hold a degree in design with a business studies component.
    C
    LEGAL SERVICES ADMINISTRATORAs head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essential.
    D
    REGIONAL LEISURE SITES MANAGERYou will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.
    簡(jiǎn)答題
    8、Part One
    You are a manager in a company which manufactures office furniture. Next month you are going to London to discuss an important contract.
    Write a note of 30-40 words to your assistant:
    1. saying when you want to leave and return
    2. asking him to book flights
    3. telling him which hotel to book
    Part Two
    You recently attended a one-day training course on health and safety. You were disappointed with the course.
    Read the advertisement below, which gives the details of the course. You have written some notes on the advertisement.
    Then using your handwritten notes, write a letter to the company, complaining about the course.
    Do not include postal address.
    Write 100-120 words.
    Write on your answer sheet.
    9、• Read the article below about the winner of a business award .
    • In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
    doesn’t fit in the meaning of the text . Some lines, however, are correct .
    • If a line is correct , write CORRECT on your Answer Sheet .
    • If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
    • The exercises begins with two examples , (0) and (00) .
    Examples
    

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THE  COST  OF  NOT  TRAINING
    

0   Training is not a cost . It’s an investment . It really doesn’t matter that what we pay
    

00  for an investment . What is relevant is what we get in return . One of the easiest
    

34  ways is to put an organization’s future at risk would be to view training primarily as
    

35  a cost , and therefore provide with substandard training that operates only as a
    

36  temporary solution . Many companies attempt to quantify as the results of training. For
    

37  example , a person paid $50,000 a year who wastes just one hour a day costs the
    

38  organization between $6,250 per year . So if the organization sends 25 people for
    

39  training and they all receive the same benefit , this would equal from $156,250
    

40  savings per year . A few of years ago , training , apart from showing employees
    

41  what the basics of doing the job , was an optional extra for most organizations .
    

42  Today this is no longer than the case . If we continue doing what we do in the same way ,
    

43  most of us and our organizations will become obsolete within the five years . This is
    

44  because of our competitors are helping their staff to become more effective through
    

45  training . They understand that if the real price of not training is the company falling
    

    behind as a result .
    


    10、• Read the article below about the winner of a business award .
    • In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
    doesn’t fit in the meaning of the text . Some lines, however, are correct .
    • If a line is correct , write CORRECT on your Answer Sheet .
    • If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
    • The exercises begins with two examples , (0) and (00) .
    Examples
    

0
    

C
    

O
    

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CHECKOUT      OPERATORS
    

 0   Supermarket checkout operators sit at electronic tills and fill in the prices of the
    

 00  customer’s goods . This is now done by “scanning”, pass each such item over
    

 34  a device that reads the bar-code on it and automatically registers it down in the
    

 35  till . They may weigh some products , such as for fruit , on scales near the
    

 36  till . When all the goods will have been scanned ,the till provides a total and the
    

 37  operators take payment in the cash , by cheque or by credit or debit card , and
    

 38  give a till receipt and any more change required . They provide bags , often
    

 39  help to pack purchase , and change paper till rolls as being necessary
    

 40  They also make it sure they have enough change , credit card forms ,and carrier
    

 41  bags . Operators ring a bell or buzzer to summon for a supervisor to help
    

 42  with problems , and put notes and cheques into bags for periodic collection .
    

 43  They enter into their personal details in the till , so that their performance can be
    

 44  analyzed later . The system offers supermarkets an efficient way of handling with a
    

 45  large number of customers purchasing many products and helps to keep checkout
    

     queues to a minimum .