單項(xiàng)選擇題
1、閱讀下列文章，回答Questions：Read the article below about changing your career
For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet .
There is an example at the beginning, (0) .
Time for a new career
“l(fā)osing your job isn’t the end of the world: it gives you’re the chance the a new beginning (0) says Caroline Poole, 30, Who was made redundant (31) her role as head of marketing campaigns with an insurance group two years ago. The news was a blow, especially after a successful nine-year career with the business, but she was determined to see redundancy (32) a positive force for change.
(33) it seemed a tough lesson at the time, redundancy was the catalyst that redirected my career, “ says Caroline “It gave me the break I needed to understand (34) my career objectives lay.”
Working with a consultant, Caroline explored a number of work options that oppealed to her. She also took advantage of workshops on issues (35) as setting up your own business, and managing your finances. A key consideration for her was (36) easy it would be to balance working in London with home life 100 kilometers away.
She was encouraged to network (37) other marketing professionals and via this route made contact with a communications agency. She took time out to go travelling , and on her return was offered a role in the agency. (38) was proof to her that she still had marketable skills.
Two years (39) from redundancy, Caroline is planning another career break . “ The experience of redundancy has made me view my options with more confidence. I now know that I can dictate my own career path, even (40) it were to mean resigning first and then taking time to find the right direction” she says.
2、What kind of company is Europa Marketing?
3、Questions 9—1 4
·Read this text taken from an article about Marketing Communications．
·Choose the best sentence to fill each of the gaps．
·For each gap 9—14，mark one letter(A—H)on your Answer Sheet．
·Do not use any letter more than once．
·There is an example at the beginning，(0)．
A The choice is seemingly endless，with a typical superstore stocking between 20，000and 25，000 different lines totaling between two and four million products per store．
B In the spring of l999，both companies announced heavy falls in profit largely due to their inability to listen to and respond to the customer．
C Consumers also dislike the synthesized voice which asks you to press certain numbers on the keypad，depending on the service required．
D Although there will always be a place and function for marketing，it is unclear whether the traditional product or brand manager will still have a job in the twenty．first century，having been replaced by customer relations managers on the end of a telephone．
E In Russia，if there is a queue，you are advised to join as it means a manufacturer has actually produced something，regardless of whether there is a specific need．
F Some companies now have customer call centers which are set up with the sole
objective of handling complaint，inquiries and after sales service．
G It is estimated that winning over a new customer can cost up to five times as much as keeping a customer，so a new definition of marketing has evolved which is identifying，attracting and retaining the most valuable customers to sustain profitable growth．
H Although the two are different，companies spend billions of pounds on market
research with a view to targeting the potential customer in a more precise way．
根據(jù)以上資料請(qǐng)回答第9題：_________
4、Questions 23～30
·You will hear part of an interview between head of Leo Burnett Entertainment and aninterviewer．
·For each question 23～30，mark one letter A，B or C for the correct answer．·You will hear the recording twice．
What．is true about film producer’S placing brands in films?
5、根據(jù)下列答案回答題：
Genuine feedback would release resources to be used elsewhere.
6、根據(jù)下列答案回答題：
This company is still making a financial loss.
填空題
7、根據(jù)以上資料請(qǐng)回答第47題：_________
8、Questions 31—40
·Read article below about prediscipline recommendations.
·For each question 31—40, write one word in CAPITAL LETTERS on your Answer Sheet.
·There is an example at the beginning, (0).
根據(jù)以上資料請(qǐng)回答第31題：_________
簡(jiǎn)答題
9、
10、
1、閱讀下列文章，回答Questions：Read the article below about changing your career
For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet .
There is an example at the beginning, (0) .
Time for a new career
“l(fā)osing your job isn’t the end of the world: it gives you’re the chance the a new beginning (0) says Caroline Poole, 30, Who was made redundant (31) her role as head of marketing campaigns with an insurance group two years ago. The news was a blow, especially after a successful nine-year career with the business, but she was determined to see redundancy (32) a positive force for change.
(33) it seemed a tough lesson at the time, redundancy was the catalyst that redirected my career, “ says Caroline “It gave me the break I needed to understand (34) my career objectives lay.”
Working with a consultant, Caroline explored a number of work options that oppealed to her. She also took advantage of workshops on issues (35) as setting up your own business, and managing your finances. A key consideration for her was (36) easy it would be to balance working in London with home life 100 kilometers away.
She was encouraged to network (37) other marketing professionals and via this route made contact with a communications agency. She took time out to go travelling , and on her return was offered a role in the agency. (38) was proof to her that she still had marketable skills.
Two years (39) from redundancy, Caroline is planning another career break . “ The experience of redundancy has made me view my options with more confidence. I now know that I can dictate my own career path, even (40) it were to mean resigning first and then taking time to find the right direction” she says.
2、What kind of company is Europa Marketing?
3、Questions 9—1 4
·Read this text taken from an article about Marketing Communications．
·Choose the best sentence to fill each of the gaps．
·For each gap 9—14，mark one letter(A—H)on your Answer Sheet．
·Do not use any letter more than once．
·There is an example at the beginning，(0)．
A The choice is seemingly endless，with a typical superstore stocking between 20，000and 25，000 different lines totaling between two and four million products per store．
B In the spring of l999，both companies announced heavy falls in profit largely due to their inability to listen to and respond to the customer．
C Consumers also dislike the synthesized voice which asks you to press certain numbers on the keypad，depending on the service required．
D Although there will always be a place and function for marketing，it is unclear whether the traditional product or brand manager will still have a job in the twenty．first century，having been replaced by customer relations managers on the end of a telephone．
E In Russia，if there is a queue，you are advised to join as it means a manufacturer has actually produced something，regardless of whether there is a specific need．
F Some companies now have customer call centers which are set up with the sole
objective of handling complaint，inquiries and after sales service．
G It is estimated that winning over a new customer can cost up to five times as much as keeping a customer，so a new definition of marketing has evolved which is identifying，attracting and retaining the most valuable customers to sustain profitable growth．
H Although the two are different，companies spend billions of pounds on market
research with a view to targeting the potential customer in a more precise way．
根據(jù)以上資料請(qǐng)回答第9題：_________
4、Questions 23～30
·You will hear part of an interview between head of Leo Burnett Entertainment and aninterviewer．
·For each question 23～30，mark one letter A，B or C for the correct answer．·You will hear the recording twice．
What．is true about film producer’S placing brands in films?
5、根據(jù)下列答案回答題：
Genuine feedback would release resources to be used elsewhere.
6、根據(jù)下列答案回答題：
This company is still making a financial loss.
填空題
7、根據(jù)以上資料請(qǐng)回答第47題：_________
8、Questions 31—40
·Read article below about prediscipline recommendations.
·For each question 31—40, write one word in CAPITAL LETTERS on your Answer Sheet.
·There is an example at the beginning, (0).
根據(jù)以上資料請(qǐng)回答第31題：_________
簡(jiǎn)答題
9、
10、