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曾經(jīng)脂粉纏綿的萬寶路
LaShawn女士提到“還以為牧場上的女人們還是戴著大帽子，像萬寶路廣告上一樣”。這一點可能會讓很多人疑惑：萬寶路不是的“男士煙”么？他們的廣告形象可是男人味十足的硬漢牛仔??！不過，了解一下萬寶路的歷史，你就會發(fā)現(xiàn)這個品牌最初的定位是“女士煙”，那當(dāng)時的廣告上肯定也都是女士形象了。
Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.
Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May".
The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war, three brands emerged that would establish a firm hold on the cigarette market: Camel, Lucky Strike, and Chesterfield. These brands were supplied to US soldiers during the war, creating an instant market upon their return.
During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Phillip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered end was launched in 1955. In the early 1960s Philip Morris invented "Marlboro Country" and distilled their manly imagery into the rugged cowboys known as the "Marlboro Men." Marlboro quickly gained market share and saw their sales increase 5,000 percent within 8 months of the ad campaign's premiere. It emerged as the number one youth-initiation brand.
The brand is named after Great Marlborough Street, the location of its original London Factory. Richmond, Virginia, is now the location of the largest Marlboro cigarette manufacturing plant.
曾經(jīng)脂粉纏綿的萬寶路
LaShawn女士提到“還以為牧場上的女人們還是戴著大帽子，像萬寶路廣告上一樣”。這一點可能會讓很多人疑惑：萬寶路不是的“男士煙”么？他們的廣告形象可是男人味十足的硬漢牛仔??！不過，了解一下萬寶路的歷史，你就會發(fā)現(xiàn)這個品牌最初的定位是“女士煙”，那當(dāng)時的廣告上肯定也都是女士形象了。
Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.
Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May".
The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war, three brands emerged that would establish a firm hold on the cigarette market: Camel, Lucky Strike, and Chesterfield. These brands were supplied to US soldiers during the war, creating an instant market upon their return.
During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Phillip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered end was launched in 1955. In the early 1960s Philip Morris invented "Marlboro Country" and distilled their manly imagery into the rugged cowboys known as the "Marlboro Men." Marlboro quickly gained market share and saw their sales increase 5,000 percent within 8 months of the ad campaign's premiere. It emerged as the number one youth-initiation brand.
The brand is named after Great Marlborough Street, the location of its original London Factory. Richmond, Virginia, is now the location of the largest Marlboro cigarette manufacturing plant.